Virtual Reality: The next generation of marketing with Pokémon Go
Location based gaming and mobile applications have shifted the way advertisers market towards consumers. By showing content geared towards specific mobile users, online advertisers are able to reach their desired target markets. Pokémon Go, however, has placed the power of marketing into the hands of the local business owner. While larger corporations are waiting to eventually cash in on sponsored advertising through PokéStops and gyms, small business owners are using guerrilla tactics to lure and profit off of their existing and new customers.
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