The campaign — Winn-Dixie honors families with an appetite for change
VIVO360 was asked by Winn-Dixie to develop a Martin Luther King, Jr. Ad for MLK’s birthday that was distributed nationwide.
VIVO360 was then asked to develop and execute a fully integrated campaign to promote Fuelperks! for Winn-Dixie. This is a gas program run by an independent company that Winn-Dixie promotes. VIVO360 worked with great speed to develop the brand identity, brand strategy and the marketing strategy. Fuelperks! was unveiled and implemented throughout Winn-Dixie supermarkets nationwide and on Winn-Dixie’s social media networks, including Facebook.