Morehouse School of Medicine (MSM) celebrates its 40th year as a renowned Medical College with a slew of events that nod to the past, but more importantly look to the future of the institution. VIVO360 created a brand that encompassed the longstanding heritage of Knowledge, Wisdom, Excellence and Service within the institution, representing its current status as a medical leader and showcased its advancements in medicine while encouraging alumni, prior and future donors to give to the institution.
VIVO360 came up with a brand strategy that recognized the history of the school and showcased the insights in medicine that were to come. The brand is a bridge from the past to the present and most importantly to the future.
VIVO360 brought the brand to life in an experience that was seamless across digital and traditional media-fields.