Hartsfield-Jackson Atlanta International Airport

Strategy — SHOP, DINE, EXPLORE

VIVO360 developed an all-encompassing brand strategy for Hartsfield-Jackson Atlanta International Airport and encouraged the airport to put the brand at the center of its business, informing everything it says and does. The brand promise and values we created – “SHOP, DINE, EXPLORE” reflects the airport’s desired positioning as a first-class, contemporary, energetic and entrepreneurial airport with traditional values.

The new design presents a dynamic graphic treatment combined to create an on shelf presence that has taken Hartsfield-Jackson Atlanta International Airport into an exciting new global stage.