The extent of Creflo Dollar Ministries’ social media networks in 2009 had been a MySpace page and a facebook page with 2,000 fans. Both were out dated and out of touch. As with any initiative, a social media effort must begin with a sound strategy with clear objectives. Instead of beginning with questions like, “What should we have Creflo Dollar do on Facebook and YouTube?” We started by asking some more fundamental questions, such as: What outcome do we want? Why is Creflo Dollar doing this? How will it integrate with the Church’s marketing mix? How will we measure success?
The social networking strategies and sites we created exceeded all expectations. The Church has formed deeper, more meaningful relationships with their followers and
donations are up.
VIVO360 did the following:
- Took Creflo Dollar’s facebook from 2,000 to well over 1.5 million fans
- Created a twitter account that went from 0 to over 390,000 followers
- Developed a YouTube channel that now has almost 35,000 subscribers and close to 9 million video views