Women who make a difference!

Women who make a difference!

Cool and Fun Creative Digital Good to Know Insights Newsletter Uncategorized

Happy Monday and Happy Women’s Month,

I was asked by my team to write about my role as a “fearless” woman business leader for Women’s History Month.

So many great women and men have come before me and on whose shoulders I stand. Too often as women leaders, it’s easier to find cheerleaders to cheer us on when we really need mentors taking action on our behalf. Entrepreneurship is about experiencing the pain, the work and the love of the journey more so, than arriving at a destination and our mentors help us do that.

This month I give gratitude and appreciation to those who have inspired me to live to my highest and fullest potential. First, I start with my parents, who through encouragement created an environment that made me hungry to learn and hungry for knowledge. I must also acknowledge my grandmother who was an entrepreneur before the name became popular, making a living for herself at 16 by starting with a “shop” selling food and other items within the community she lived. Within a few years she grew that little shop to five, and used this income to send her children to University. This from a woman born in Jamaica in 1910.

In honor of my grandmother– I would like to show you women that I admire and who have made a significant difference in our WORLD! Have fun…


Sophie Gibson


VIVO360, Inc.



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Media Mogul & Philanthropist

Watch Video: www.makers.com/oprah-winfrey


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Chief Technology Officer of the United States

Watch Video: www.makers.com/megan-smith


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CEO, Xerox Corporation

Watch Video: www.makers.com/ursula-burns-0


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Actress, Author & Fitness Icon

Watch Video: www.makers.com/jane-fonda


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Watch Video: www.makers.com/ava-duvernay


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Writer & Producer

Watch Video: www.makers.com/shonda-rhimes


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CEO, Yahoo!

Watch Video: www.makers.com/marissa-mayer


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CEO, YouTube

Watch Video: www.makers.com/susan-wojcicki


The Best Funniest Commercials for St. Patrick’s Day!

The Best Funniest Commercials for St. Patrick’s Day!

Cool and Fun Creative Digital Newsletter Uncategorized Video Web

Funny St.Patricks Day Commercial.

From 2004, by BBDO NYC.




Guinness Black Lager Kilt Commercial – St. Patrick’s Day




Green for St Patrick’s Day ♠ Sonic Drive In Commercial




Atlanta St. Patrick’s Day Parade “Irish Eyes”



heineken beer closet




Round up your mates for a GUINNESS on St Patrick’s Day

Ad agency: Abbot Mead Vickers/BBDO, London.




GUINNESS – Prepare for St Patrick’s Day – Smiling




Bonus: These may not be funny, but they are inspirational!


St Patrick’s Day 2014 #IrelandInspires



Ireland Tourism – St Patrick’s Day

St. Patrick’s Day  Funny T-shirts!

St. Patrick’s Day Funny T-shirts!

Cool and Fun Creative Design Lifestyle Newsletter Uncategorized

Here are some funny, creative and just crazy T-shirts you must have on St. Patrick’s Day. March 17th! You still have time!


This is my official st patricks day drinking shirt

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Source: www.buycoolshirts.com


St. Patrick’s Day – Christmas for drunks

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Source: www.cafepress.com


If you can read this put me back on my bar stool.

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Source: www.cafepress.com


Take a pitcher it will last longer!



Source: www.zazzle.com

VIVO360 Critiques the Ad World

VIVO360 Critiques the Ad World


Agencies go head to head on Sunday across all media outlets. No longer are marketers limited to the TV screen. New social media outlets and digital experiences enable agencies and marketers to deliver their promotional content across a wide range of paid media. Who will reign supreme in the advertising world?

VIVO360 critiques live on Twitter this Super Bowl Sunday. Join the conversation at 6:30 p.m. EST! @VIVO360  use #VIVO360SuperBowl50

The judging is based on the following criteria:



Relatable to Market

Trending Online (reposted on Social media – Twitter, Facebook, Instagram, YouTube, SnapChat, Vine, is the product trending)

What is the competitive advantage for brands in 2016? – Is it CUSTOMER EXPERIENCE?

What is the competitive advantage for brands in 2016? – Is it CUSTOMER EXPERIENCE?


Your Future is NOW! Why brands like Uber, facebook and Zappos win! Every time!

The key is determining how your digital strategy will positively affect your end users (customers) and make their lives easier! After all, it’s about their EXPERIENCE and their INTERACTION with your organization. more…

What You Can Learn About Customer Experience From Sharing Economy Companies – read on…

Sojo, Inc. is transforming into VIVO360

Sojo, Inc. is transforming into VIVO360

Sophie Gibson,President, VIVO360, Inc.
Hello my dear clients, friends, family and colleagues.
Sojo, Inc. is transforming into VIVO360.
It’s a new dawn, a new day, a new life and we’re feeling good!
Welcome to VIVO360: A Digitally-Led, Cross-Media Creative Agency, creating exceptional experiences that help our clients strengthen relationships between brands and the people who matter the most to them.
Since our inception almost 13 years ago, we have been about creativity, technology and innovation!  The Sojo, Inc. you have come to know and love has a different name. VIVO360. A name more aligned with the evolution of innovative advertising and the speed at which business and content converge to meet the demands of the new audience. An audience that’s super informed, knowledgeable and demanding! VIVO360 has the capacity to meet this new audience via multiple channels and devices, giving them the opportunity to have exceptional and robust experiences – strengthening the relationships they have with the brands they know and love! www.vivo360inc.com
We invite you to join and follow the conversation online on all our social media.
If you have any questions please email us questions@vivo360inc.com
We cannot deny that there is a new world order driven by super informed and knowledgeable consumers. There is a new day approaching, a day that will revolutionize the way we experience the world. As the leader of Sojo, Inc., along with my amazing team of creative and technology professionals we are once again ahead of the evolutionary curb taking place and have reimagined and reinvented our agency based on today and the future.
Let us help you create new and authentic stories that express the lives you TRULLY want to LIVE! That’s the VIVO360 experience!
Create your future. Today.
Experience the Best,