Top 10 Marketing Tips For Nonprofit Companies

Top 10 Marketing Tips For Nonprofit Companies

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  1. Connect your blog, website, and social media into a network.
  2. Create and write engaging content on all your social platforms as well as the site.
  3. Team up with a for-profit business.
  4. Segment email list to build donor relationships.
  5. Create pay per click campaigns.
  6. Book speaking engagements.
  7. Educate your audience.
  8. Have a clear call to action.
  9. Create a podcast.
  10. Host contests and regular events.
VIVO360 highlights a few of thier SHEROES for Women’s History month.

VIVO360 highlights a few of thier SHEROES for Women’s History month.

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   C.J. Walker Overcoming the Odds

This women’s history month we would like to celebrate the life of Madame C.J. Walker. Born in Delta, Louisiana to two slaves, she was one of six children. At the tender age of 10, both her parents died from sickness and she became a domestic worker and lived with her older sister. To escape the abuse from her brother-in-law she married Moses. They had one child together before he died and then she went on to marry two other men until she finally took the name from her last marriage and became Madame C.J. Walker. She started selling hair products from Annie Malone and then was able to create her own line of products soon after. Her husband helped her with marketing her products, which spread all over the United States and into the Caribbean. She died from kidney failure on May 25, 1919. Madame C.J. Walker’s papers are at the Indiana Historical Society in Indianapolis, and her two properties are on the National Register of Historic Places: Villa Lewaro in Irvington and the Madame Walker Theatre Center in Indianapolis.

Women Giving Back

On the evening of November 9, 1946, Margaret Roselle Hawkins and Sarah Strickland Scott invited seven of their friends to join them in organizing a new type of inter-city club. The two women envisioned an organization that would help empower black women to better themselves as well as the communities in which they lived. Today The Links, Incorporated and The Links Foundation, Incorporated (The Links) philanthropy, is felt across not only the United States but in various countries throughout the world. VIVO360 is honored to have The Links, as not just a client but a true partner in helping them fulfill their vision with many distinguished women who are members and individual achievers, who make a difference in their communities and the world.

Young Women Rewriting The Rules   

It’s a struggle for women to break into specific industries, but for Nija Charles it’s just another day at the office. She is the songwriter and record producer for some of the biggest names in the music industry. She took an interest in music at an early age when her aunt and uncle started to experiment with the production software, Fruity Loops. It was at that moment she wanted to pursue a career in music, so she enrolled in the Clive Davis Institute of Recorded Music at the University of New York. During her second semester, she met her manager Christian who flew her to Los Angeles to work with other producers in the recording industry. Since then she has produced for chart-topping artists such as Beyonce, Jay-Z, Cardi B, and Jason Derulo. You make us all proud Nija!

  Changing the Way Women View Style

Sara Blakely founder of Spanx changed the way women viewed themselves by making a needed change in the intimate apparel industry. Blakely was born in Clearwater, Florida; she is the daughter of an artist and trial attorney. Her intention for going to school was to become an attorney, but she didn’t score as well as she thought and instead accepted a job at Walt Disney World and during this period she did stand up. Eventually, she took a sales job selling fax machines door to door. She had to wear pantyhose but did not like the way the seam looked when wearing open-toed shoes but loved the idea that the control top model eliminated panty lines. She experimented with cutting off the feet of her pantyhose while wearing them under a new pair of slacks. The pantyhose continuously rolled up her legs, but she achieved the desired result which was a body contouring look. Still working at her current job she spent the next two years researching her idea. She found a factory in North Carolina to create her product and patented the design. She arranged a meeting with Neiman Marcus where she was able to sell her product in seven stores. She sent her product to the Oprah Winfrey Network, and Oprah started using her product. That was the defining moment that pushed her product to the forefront of the market place making her a millionaire in the process.

VIVO360 Behind-The-Scenes of the Big Game

VIVO360 Behind-The-Scenes of the Big Game

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Watch Hartsfield-Jackson Atlanta International Airports new twist on Concessions.

VIVO360 created and produced “Game Time”. A commercial for Hartsfield-Jackson Atlanta International Airport’s ATL Skypointe during The Big Game season. The commercial was directed by Leo Marshall with Leo Marshall Creative and the music is produced and arranged by Issac “Picasso” White.

The commercial will be aired on CNN Airport Channels, mobile ads and broadcast TV throughout the Big Game weekend.  Let us know if you see it during your travels and don’t forget you have the opportunity to taste some of Atlanta’s award-winning food from over 100 restaurants in the airport.

VIVO360 behind The Big Game

VIVO360 rose to the occasion when tapped to work directly with the NFL on creative design and printing work. “A year of planning and meetings has led to this moment and The Big Game,” said Sophie Gibson, VIVO360’s fearless leader.  “We were honored to answer the call when bluemedia and sp+ GAMEDAY direct vendors with the NFL, also called on us. This would not have been possible without the Atlanta Super Bowl LIII Host Committee and their superstars, Lee Hendrickson, Vice President, Community Engagement and Volunteer Programs and Chincie Mouton, Assitant Director, Projects and Community Engagement.

Special thank you to Ms. B.J. Waymer, with B.J. Associates, Inc., who leads the NFL Business Connect supplier diversity initiative for the NFL and Ms. Stacey Key, president & CEO of GMSDC and her outstanding team, that includes Reggie Phams.

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VIVO360 is proud to work directly with the NFL

One of the projects we worked on included designing and printing personalized photo credentials and signs for the NFL’s December Planning held here in Atlanta.

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We are grateful for the opportunities that were provided to us and look forward to working with the NFL Business Connect program in the future.

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CHANCE THE RAPPER CALLS HEINEKEN LIGHT’S ‘SOMETIMES LIGHTER IS BETTER’ ADS RACIST – Many Brands Miss the Mark!

CHANCE THE RAPPER CALLS HEINEKEN LIGHT’S ‘SOMETIMES LIGHTER IS BETTER’ ADS RACIST – Many Brands Miss the Mark!

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I must say that after looking at the Heineken Ad, it’s clear they missed the mark, which Heineken agrees! don’t think it was done with malicious intent or that Heineken was looking for an opportunity to create controversy! I really think there is a big percentage of the world that’s represented within Ad agencies – that have no clue or do not care to understand that varying perspectives exist in the world besides their own. Even though this is what communications and advertising is all about – getting to understand others so you can communicate with them.  The trouble here is, if you are still in 2018 only seeing the world through the dominant culture’s perspective then the way you communicate will consistently include mishaps like this with Heineken and Pepsi! (Watch the Ad)

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A person who tweets this “They were definitely not addressing race.. people really out here making something out of nothing. Y’all need to find better ways to spend your time lol,” represents someone not asked to prove they belong on a daily basis in this world! So as far as they are concerned the dominant culture’s preoperative is always right and there is no need for questioning! This brings up another point – so many brands consolidated their advertising spend to one agency and asked their general market agency to hire more diversely, to replace their Hispanic or African-American Agencies. This does not solve the problem. No matter how talented you are… if your views and creative expressions are outliers in any agency that you are the minority in then it’s hard to get buy in on your reality of the world.

I suggest you ask and LISTEN to people who do not share your opinion and whose everyday life is different from yours! Too many brands miss the mark and fail when it comes to advertising to diverse markets or including diversity that’s respectful in advertising. I look forward to hearing other opinions on this topic! Reach me at info@vivo360inc.com (www.vivo360inc.com)

Regards,

Sophie

Circle of Influence Awards Video

Circle of Influence Awards Video

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There is no better time like the Holidays to express our gratitude for your continued support of VIVO360 in all our endeavors throughout the year!
Wishing you a season of joy and looking forward to continued success in 2018.

Thanks again for your support of the Circle of Influence Awards Reception – as C-Founder we want to share the video recap with you – please enjoy and share! See you at next year’s Circle of Influence Awards!

https://www.youtube.com/watch?v=Dl0kPwk58Dk

The United Nations Joins the World of AR – Augmented Reality – Delivered to the Masses

The United Nations Joins the World of AR – Augmented Reality – Delivered to the Masses

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Since January 2015, the UN SDG Action Campaign has coordinated the United Nations Virtual Reality Series to bring the world’s most pressing challenges home to decision makers and global citizens around the world, pushing the bounds of empathy. The UN Virtual Reality Series shows the human story behind development challenges, allowing people with the power to make a difference have a deeper understanding of the everyday realities of those in danger of being left behind.

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Take a look at the VR Films

CLOUDS OVER SIDRA  – click to view

Clouds Over Sidra is the story of a 12 year old girl who has lived there since the summer of 2013. The film follows her to school, to her makeshift tent and even to the football pitch.

WAVES OF GRACE  – click to view

Waves of Grace is the second VR film of the UN Virtual Reality and Vulnerable Groups Series, result of a collaboration between the United Nations Millennium Campaign and Vrse.Works – with the additional support of Vice Media for this film – and co-created by Gabo Arora and Chris Milk.

VIVO360’s president delivers well received Social Media Bootcamp

VIVO360’s president delivers well received Social Media Bootcamp

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Great event at GWBC’s POP MarketPlace, yesterday – August 24, 2017. VIVO360’s founder & president, Sophie Gibson presented her Social Media Bootcamp workshop to a packed audience! #VIVO360 #socialmediamarketing #gwbc Stay tuned for more events and workshops. Thanks to all who attended and special thanks to Dena Van Winkle, Yvone Wiltz with Von Creations, Myra Ingram, Executive Director with HEAD START and of course the tireless staff with GWBC, especially Stephanie Williams.IMG_6804

VIVO360 President, Sophie Gibson Among Featured Speakers at the Greater Women’s Business Council (GWBC) POP Marketplace Conference August 23-24, 2017

VIVO360 President, Sophie Gibson Among Featured Speakers at the Greater Women’s Business Council (GWBC) POP Marketplace Conference August 23-24, 2017

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Sophie2_EditSophie Gibson, Founder and President of VIVO360, Inc. (VIVO360), will conduct two Social Media Bootcamp workshops on Day 2 of the POP Marketplace Conference, which is put on by the Greater Women’s Business Council (GWBC). Sophie’s Social Media Bootcamp will take place on Thursday, August 24, 2017, in the Atlanta Convention Center at AmericasMart, in Atlanta Georgia.

Sophie founded VIVO360 in 2001 and has been a leader in the social media space and offering strategy and tactical solutions to her clients since 2007. Sophie will use the Social Media Bootcamp workshop to give insight to businesses interested in mastering and using Social Media strategies to grow their business. She will also discuss how to integrate such social media as Facebook, Twitter and LinkedIn into business and marketing plans, how to use third-party tools tSocial Network Internet Online Society Connecting Social Media Concepto monitor an online presence and how to measure social media effectiveness.

The conference will also have award-winning humanitarian Theresa Carrington delivering the keynote. Carrington is the founder of The Blessing Basket Project and inventor of the Prosperity Wages® and Graduate from Poverty® models. Her innovative models, using the power of story, have proven to end poverty and fuel entrepreneurship in developing economies.

For more information or to register to attend the event please visit: https://gwbc.biz/pop-marketplace

VIVO360 is so proud to be a part of the NAACP Image Awards

VIVO360 is so proud to be a part of the NAACP Image Awards

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VIVO360’s Trevor Noahhero Trevor Noah to present tonight! VIVO360 is so proud to be a part of the NAACP Image Awards. We developed the website (www.naacpimageawards.net) and will be all dressed up this evening for the NON-TELEVISED 48TH NAACP IMAGE AWARDS DINNER TO TAKE PLACE FRIDAY, FEBRUARY 10

(Photo Credit: Ruminasean: Sean Gallagher Photography)
Erica Ash and Deon Cole to Co-Host – Attendees include
Viola Davis, Holly Robinson Pete and more…

48th NAACP Image Awards website launched by VIVO360

48th NAACP Image Awards website launched by VIVO360

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VIVO360, a global leader in helping brands deliver unique digital experiences that engage and delight their customers, launched the NAACP Image Awards website (www.naacpimageawards.net), a dynamic new website that expresses the modern heritage of the NAACP Image Awards.

The NAACP Image Awards celebrates the accomplishments of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors.

“Since our very beginning in 2001, VIVO360 has pioneered the digital age by purposely intermingling technology and marketing and going even further by connecting our clients customers directly to our clients culture and way of life by using digital platforms, user experience, engagement and creative design.”  Sophie Gibson, president of VIVO360 said.

The nominees for the 48th NAACP Image Awards were announced on Tuesday, December 13, 2016. ABC and HBO lead the nominations in the television categories with 23 nominations and 14 nominations, respectively. In the recording category, Columbia Records leads with 16 nominations, followed by RCA Records with 10 nominations and Atlantic Records with 4 nominations. Walt Disney Studios leads with 9 nominations, followed by Focus Features with 7 nominations, while A24 and Fox Searchlight Pictures both received 6 nominations in the motion picture categories.

Beyoncé leads the pack with 7 nominations, followed by her sister Solange Knowles with 5 nominations. Additionally, Chance the Rapper and Kendrick Lamar received 4 nominations, while Donald Glover and Nate Parker both received nominations for 3 awards.

Winners will be announced during the two-hour star-studded event hosted by Anthony Anderson, which will broadcast LIVE on TV ONE on Saturday, February 11, 2017 at 9pm/8c as a two-hour special. A 90-minute pre-show will air live from the red carpet at 7:30pm/6:30c.

About VIVO360

VIVO360 has been building and delivering exciting digital experiences since 2001. Today, we continue to create and deliver authentic and award winning digital products and experiences across multi-platform engagements, including web, mobile and emerging platforms that engage, inform and drive results. Their unique focus on user experience, design, and technology innovation has enabled them to work with some of the world’s best-known brands. Clients include Delta Air Lines, Voya Financial, Turner, Hilton, Hartsfield-Jackson Atlanta International Airport, ATT, Andrew Young Foundation, Jack and Jill of America, Inc., The Links, Incorporated, and The King Center.

 

About NAACP

Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation’s oldest and largest nonpartisan civil rights organization. The NAACP’s adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP’s work.

For more information about theNAACP Image Awards, please visit: www.naacpimageawards.net