48th NAACP Image Awards

48th NAACP Image Awards

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VIVO360 was honored to be a part of the 48th NAACP Image Awards. After months of preparation, the award show events took place February 9 – 11 in Pasadena, California. VIVO360’s integral role was to create the award show website and the voting system for the general public. The strategy for the website was to release snippets and build anticipation for the awards show which was the major event. First, we started with a landing page that gave general information about the date and time of the show. The next phase of the project was another landing page, but this time, there was an added video to create buzz. There was also a section to submit information for nominees. The last and final phase of the website was the full website with a full list of nominees and special honorees.

The special honorees included notables like the director of the Smithsonian’s National Museum of African American History and Culture, Lonnie G. Bunche, III and LeBron James.

During the award show events VIVO360 got to hear some amazing award acceptance speeches from the likes of Viola Davis and Denzel Washington, both of whom had an overwhelming admiration for the organization and the accomplishments each of them were able to accomplish because of the relentless vision of the NAACP.

Watch Denzel Washington’s acceptance speech here.

VIVO360 was also able to meet notable celebrities like Trevor Noah.

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VIVO360 is so proud to be a part of the NAACP Image Awards

VIVO360 is so proud to be a part of the NAACP Image Awards

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VIVO360’s Trevor Noahhero Trevor Noah to present tonight! VIVO360 is so proud to be a part of the NAACP Image Awards. We developed the website (www.naacpimageawards.net) and will be all dressed up this evening for the NON-TELEVISED 48TH NAACP IMAGE AWARDS DINNER TO TAKE PLACE FRIDAY, FEBRUARY 10

(Photo Credit: Ruminasean: Sean Gallagher Photography)
Erica Ash and Deon Cole to Co-Host – Attendees include
Viola Davis, Holly Robinson Pete and more…

VIVO360’S 5 FAVORITE THINGS

VIVO360’S 5 FAVORITE THINGS

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And you get a car! And you get a car!… Okay, well, maybe not a car but we do have a list of things that we think is pretty bomb. Our team of marketing strategists and design gurus have curated a list of gifts you need this Holiday season. And even if you don’t like them, try not to be a Grinch this year. Remember, those who give shall receive.

 

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Orbit Key & Phone Finder – Tired of losing your keys, wallet, or phone? Attach an Orbit to your key chain, download the free app, and find your keys with your phone or in the reverse! As my sister would say…Fabulous just fabulous! us.hbutler.co/en_us/orbit.html

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The Oculus Rift – A tumultuous 2016 left a lot of us feeling winded. Virtual reality is a nice way to relax and tune out the crazy that was this past year. There are many virtual reality platforms out there but one of our favorites is the Oculus Rift. Check out how Patron Tequila integrated virtual reality into their brand. Think about how you can use virtual reality in your own brand. Maybe grab some tequila while you explore. www.patrontequila.com/our-story/oculus.html

 

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Buzz Feed’s Tasty Cook Book – For the cooking challenged comes a customizable book that allows you to keep all of your favorite Facebook saved video recipe’s in one place. Buzz Feed’s Tasty digital series has released a book that houses all of its recipes. Go buy one today! The shopping experience is a pleasure. The customer even has the opportunity to select the types of courses to include in the book. tastybook.com/?src=OO_tastyBSU

 

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Michael Khors Smart Watch – The health-nuts out there who are also fashion conscious would love this gift. The Michael Khors smart watch blends the world of Fitbit with Michael Khors styling. You can track your fitness goals at any point in the day. There is no need to have separate watches when one can accomplish both. www.michaelkors.com/michael-kors-access-bradshaw-rose-gold-tone-smartwatch/_/R-US_MKT5004?No=-1&color=0622

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Glowforge 3D Laser Printer – Glowforge’s onboard cameras can cut & engrave directly over top of your drawing. From a doodle to a diagram to a masterpiece, you’re one button away from a finished product. Or, scan drawings and resize, clone, personalize & edit them right in Glowforge software. glowforge.com

HubSpot Marketing Free’s Lead Flows

HubSpot Marketing Free’s Lead Flows

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VIVO360 has partnered with HubSpot and in so doing makes our digital process and methodology stronger in winning results for our clients. The best way to turn strangers into customers and promoters of your business is using Inbound Marketing.

 

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Four actions (Attract, Convert, Close, Delight) VIVO360 uses in order to obtain visitors, leads, customers, and promoters. 

 

Inbound Marketing is the proven Methodology of the Digital Age.  Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

A big mistake marketing teams make is spending all their time driving traffic to their website, but not turning that traffic into leads. Problem is, if you’re not learning about the people who are showing interest in your business, you’re leaving critical lead and sales numbers on the table.

To help you take a page that gets a good amount of traffic and turn that traffic into leads, some really smart folks at HubSpot created a feature within HubSpot’s new free marketing tool called Lead Flows. Lead Flows are unobtrusive widgets — pop-ups, dropdown banners, slide-ins — that you can add to any of your website pages.

 

HubSpot is the Tool you need and VIVO360 is the Digital Team you need to pull it all together and turn your leads to sales.

Best Halloween Ads

Best Halloween Ads

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Here are a few of the best halloween commercials.

CAPTAIN MORGAN CLASSIC HALLOWEEN COMMERCIAL – A Perfect Match

 

SNICKERS HALLOWEEN – Grocery Store Lady

 

WALMART HALLOWEEN COMMERCIAL 2016 – Invisible Man

 

GORILLA HALLOWEEN COMMERCIAL  – Sticky Situations


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PRINTED HALLOWEEN ADS

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Top Good Packaging Designs from Ice Cream Companies

Top Good Packaging Designs from Ice Cream Companies

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I scream, You scream, We all scream for ice cream!! Since July is National Ice Cream month, let’s Celebrate it with the top 4 good ice cream packaging designs.

1. Ben and Jerry’s Ice Cream packaging

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2. High Road Craft Ice Cream

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3. Kapiti Ice Cream – only available in New Zealand

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4. Dr. Feelgood Ice Pops

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Virtual Reality: The next generation of marketing with Pokémon Go

Virtual Reality: The next generation of marketing with Pokémon Go

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Location based gaming and mobile applications have shifted the way advertisers market towards consumers. By showing content geared towards specific mobile users, online advertisers are able to reach their desired target markets. Pokémon Go, however, has placed the power of marketing into the hands of the local business owner. While larger corporations are waiting to eventually cash in on sponsored advertising through PokéStops and gyms, small business owners are using guerrilla tactics to lure and profit off of their existing and new customers.

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It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

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P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…