VIVO360 President, Sophie Gibson Among Featured Speakers at the Greater Women’s Business Council (GWBC) POP Marketplace Conference August 23-24, 2017

VIVO360 President, Sophie Gibson Among Featured Speakers at the Greater Women’s Business Council (GWBC) POP Marketplace Conference August 23-24, 2017

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Sophie2_EditSophie Gibson, Founder and President of VIVO360, Inc. (VIVO360), will conduct two Social Media Bootcamp workshops on Day 2 of the POP Marketplace Conference, which is put on by the Greater Women’s Business Council (GWBC). Sophie’s Social Media Bootcamp will take place on Thursday, August 24, 2017, in the Atlanta Convention Center at AmericasMart, in Atlanta Georgia.

Sophie founded VIVO360 in 2001 and has been a leader in the social media space and offering strategy and tactical solutions to her clients since 2007. Sophie will use the Social Media Bootcamp workshop to give insight to businesses interested in mastering and using Social Media strategies to grow their business. She will also discuss how to integrate such social media as Facebook, Twitter and LinkedIn into business and marketing plans, how to use third-party tools tSocial Network Internet Online Society Connecting Social Media Concepto monitor an online presence and how to measure social media effectiveness.

The conference will also have award-winning humanitarian Theresa Carrington delivering the keynote. Carrington is the founder of The Blessing Basket Project and inventor of the Prosperity Wages® and Graduate from Poverty® models. Her innovative models, using the power of story, have proven to end poverty and fuel entrepreneurship in developing economies.

For more information or to register to attend the event please visit: https://gwbc.biz/pop-marketplace

VIVO360 is so proud to be a part of the NAACP Image Awards

VIVO360 is so proud to be a part of the NAACP Image Awards

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VIVO360’s Trevor Noahhero Trevor Noah to present tonight! VIVO360 is so proud to be a part of the NAACP Image Awards. We developed the website (www.naacpimageawards.net) and will be all dressed up this evening for the NON-TELEVISED 48TH NAACP IMAGE AWARDS DINNER TO TAKE PLACE FRIDAY, FEBRUARY 10

(Photo Credit: Ruminasean: Sean Gallagher Photography)
Erica Ash and Deon Cole to Co-Host – Attendees include
Viola Davis, Holly Robinson Pete and more…

A Quick Guide to Search Engine Optimization (SEO)

A Quick Guide to Search Engine Optimization (SEO)

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Best Practice Solutions to Increase Your Website Traffic

There are many ways to increase traffic to your website. One of these ways is through search engine optimization. This is the process of increasing your website traffic by enhancing your content with organic search results. When done correctly your website, landing pages and blogs should be listed higher in search results. Below are easy to implement best practices to help you in your endeavor to increase your website traffic.

  • Is your website optimized for search engines?

Audit your website content. Is your content valuable to your end-user? What are the keywords you use on each page? What keywords would your end-user search for when looking for your specific content? These are some questions you need to ask yourself when writing content for your website. Think about how your end-user will search for your content and what keywords they would search for.

  • What are Keywords?

Keywords are the words typed into search engines. They are usually the topics that searchers are trying to learn more about. To find out what keywords your end-users are searching with, you need to do some research. The research would include which words that relate to your business and industry that a searcher might use. What are your end-user’s goals? What are their problems? What language would they use to search for a solution to a problem they are having? Once you have the answers to these questions you will be able to create a list of keywords to plug into your website content.

  • How do I optimize keywords to specific website pages?

Add your list keywords to page titles and the URLs. Add the keyword to the page headers, image alt-text and the rest of the content on the page. Add the keyword to the meta description. This way search engines can scan your content quickly and easily to make sure your website is listed in the search results.

  • Keep your content fresh and up to date.

Make sure you consistently have new content on your website and blogs. Having new content keeps your end-user interested in the conversations you are having. This also gives the impression that your website is not just “brochureware” but a dynamic living creature that your end-user can interact with and gain knowledge from.

With these easy to implement best practices, you are on your way to increasing website traffic significantly. If you have any questions or comments, please feel free to leave them below. If you have further SEO needs, contact me at nage.gibson@vivo360inc.com