Companies updating their brand. Part 1

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In the past year companies have been updating their brand… from Aquafina to the newest company Instagram. A brand is what defines a company. Rebranding is a way to start over without having to start from scratch. Anything new is exciting, and for some of us… we like change. Rebrand is a great way to reintroduce their company to consumers. Also to show current consumers we are the same company but has grown with the time and is a better company. It’s no fun having an out dated logo. You can’t grow if you are the same you were when you first started whether it be 5 years ago or a 100 years ago.  Time are a changing! Your company brand needs to stay fresh. New logo is the new tread! Below are a few of the most resent companies that changed their logo and brand.

 

Instagram

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Only 5 years old and Instagram completely changed their brand. Still the preferred social media platform for many users. Instagram took its skeuomorphic style glyph and transformed it into a minimal, simple design, with a bright colored background, but yet you still know it’s a camera. I absolutely love this new brand. The bright colored gradient and simplistic design is what’s on trend for logos of today.

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have. After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
– Ian Spalter, head of design at instagram, on medium

 

Guinness

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Guinness has been around for hundreds of years and since then Guinness has had many logo and brand changes. Still using the key mark, which is a harp. This new logo is not with the current trends and actually does the opposite. The harp is realistic then it never was before. It’s because they did in-depth research with real expert harp-makers. The final logo captures a detail version of a harp with light and shadow.

To bring their vision to life, Design Bridge made models and mock-­ups of their initial harp sketches with expert guidance from London-­based harp-­makers Niebisch & Tree. This collaborative process allowed the team to fully immerse themselves in the harp’s shape and form, from the characteristic curve of the harmonic neck to the way shadows are cast on the instrument, ensuring their design looked and felt as authentic as possible. Design Bridge then sought the expertise of renowned illustrator Gerry Barney, who had drawn a previous version of the Guinness harp in 1968, who hand drew the new icon from their collection of sketches and harp models.
Design bridge provided press release

 

Part 2 coming soon

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

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P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…

Women who make a difference!

Women who make a difference!

Cool and Fun Creative Digital Good to Know Insights Newsletter Uncategorized

Happy Monday and Happy Women’s Month,

I was asked by my team to write about my role as a “fearless” woman business leader for Women’s History Month.

So many great women and men have come before me and on whose shoulders I stand. Too often as women leaders, it’s easier to find cheerleaders to cheer us on when we really need mentors taking action on our behalf. Entrepreneurship is about experiencing the pain, the work and the love of the journey more so, than arriving at a destination and our mentors help us do that.

This month I give gratitude and appreciation to those who have inspired me to live to my highest and fullest potential. First, I start with my parents, who through encouragement created an environment that made me hungry to learn and hungry for knowledge. I must also acknowledge my grandmother who was an entrepreneur before the name became popular, making a living for herself at 16 by starting with a “shop” selling food and other items within the community she lived. Within a few years she grew that little shop to five, and used this income to send her children to University. This from a woman born in Jamaica in 1910.

In honor of my grandmother– I would like to show you women that I admire and who have made a significant difference in our WORLD! Have fun…

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Sophie Gibson

President

VIVO360, Inc.

 

 

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OPRAH WINFREY

Media Mogul & Philanthropist

Watch Video: www.makers.com/oprah-winfrey

 

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MEGAN SMITH

Chief Technology Officer of the United States

Watch Video: www.makers.com/megan-smith

 

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URSULA BURNS

CEO, Xerox Corporation

Watch Video: www.makers.com/ursula-burns-0

 

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JANE FONDA

Actress, Author & Fitness Icon

Watch Video: www.makers.com/jane-fonda

 

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AVA DUVERNAY

Filmmaker

Watch Video: www.makers.com/ava-duvernay

 

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SHONDA RHIMES

Writer & Producer

Watch Video: www.makers.com/shonda-rhimes

 

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MARISSA MAYER

CEO, Yahoo!

Watch Video: www.makers.com/marissa-mayer

 

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SUSAN WOJCICKI

CEO, YouTube

Watch Video: www.makers.com/susan-wojcicki

 

VIVO360 Connects Business Owners with Fortune 500 Mentors

VIVO360 Connects Business Owners with Fortune 500 Mentors

Career Creative Insights

GMSDC Screenshot

VIVO360, Inc. connects business owners with Fortune 500 mentors by sponsoring the Georgia Mentor Protégé Connection.

The Georgia Mentor Protégé Connection (GMPC) is a program that works in partnership with the Georgia Minority Supplier Development Council (GMSDC). GMSDC is an organization that encourages Fortune 500 companies to expand their vendor portfolio with established minority owned enterprises within the State of Georgia. VIVO360 is a long time member of the organization and the organization’s national entity, National Minority Supplier Development Council.

In its few years of operation, GMPC has grown from a few participants to having over 60 mentors and protégé’s in this program year. The largest participation to date. Each year the program sees an increase in participants and an increase in participating protégé revenue. VIVO360 is proud to have had the opportunity to be a protégé of the program and now a key sponsor.

Look for VIVO360 at GMPC’s upcoming events.

For more information: Georgia Mentor Protégé Connection

Georgia Mentor Protégé Connection Class of 2016

MENTORS
Accenture. AFLAC. AGCO. AGILE-1. AGL Resources. AT&T. Centennial Contractors. Cleveland Electric. The Coca-Cola Company. Cox Enterprises. Georgia Power. Grady Health System. The Home Depot. Holland & Knight, LLP. Iberia Bank. Jacobs Engineering. JE Dunn Construction. Lockheed Martin. Marta/MATC. Randstad. SunTrust. UPS. Wells Fargo.

PROTÉGÉS
Statement Corp. Sweet Grass Diary. Rivi Consulting. Brickhouse Resources. All (n)1 Security. Jabo Industries. Komplete System Integrators. GreenSpeed Energy. E&D Granite City, Inc. Dover Staffing. Quality Transportation. SquarePac. Sol Construction. Innovative Senior Solutions. Holtco-SouthEast Link. American Book Company. El Jarocho. FS360. Concrete Construction. Essayon Progress Management. Expedite Technologies. Spencer Pest Control. New Beginning Realty Group. Aventure Aviation. YSS Athletics.

Haunted Places in Georgia

Haunted Places in Georgia

Cool and Fun Good to Know Insights Newsletter

There are 89 listing of paranormal societies, in Georgia, according to the National database.

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The Masquerade, Atlanta
695 North Ave NE, Atlanta, GA 30308

Built 1890, was originally known as the DuPre Exceisior Mill. In 1988 it became what it is now a nightclub. Haunting reports of seeing a Black figure walking around inside the club. Band members claim amplifiers are turned upside down, horrifying screams coming from the stairs in the back. The Masquerade hostess thousands of musical acts, check the upcoming events here.

 

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Rhodes Hall
1516 Peachtree St NW, Atlanta, GA 30309

The Ghost Of Mrs. Rhodes is claimed to Haunt Rhodes Hall. Built in 1904 by Amos Rhodes, the founder of Rhodes Furniture. Also several sightings of children have been reported running and laughing in the hallways. A darker presents are known to roam the basement, know as the “Shadow Man”. Rhodes Hall is a beautiful place, entertained by many weddings and events. For more information on Rhodes Hall visit website www.georgiatrust.org/historic_sites/rhodeshall

 

 

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Pope-Walton House – Anthony’s Fine Dining
3109 Piedmont Rd NE, Atlanta, GA 30305

Construction started in 1797 by Wiley Wood Pope, the antebellum home was completed in 1891. In 1964, Mr. Dayton Smith, an engineer and restaurateur who took three years to moved the house 117 miles to where it is now. Today it is now Anthony’s Fine Dining; a closed restaurant in east Atlanta. It’s rumored to be haunted by Annie Barnett, who was married there in 1882, as well as children singing.

 

 

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Village Inn Bed and Breakfast
992 Ridge Ave. Stone Mountain, GA 30083

Was once a Civil War hospital in the 1830s, now a closed down B&B. Many people have witnessed a ghost of an African-America man singing. Slamming of doors and glimpses of shadows in the windows.

 

 

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Warren House
102 West Mimosa Drive Jonesboro, GA

Built in 1840 by Guy L. Warren, The Warren house was used as a field hospital and headquarters by the Confederate troops. The front lawn was the scene of the historic Battle of Jonesboro, which eventually led to the end of the Civil War. Sheriff Adamson began repairs on the home in 1936. Signatures of convalescing Union Soldiers still appear on the walls of the downstairs parlor. A ghost of a soldier still remains inside the Warren House and would stand by the windows at night. Voices are heard through out the house during the night as well. The Warren House today is used as a venue for events and weddings. For more information visit website warrenhouse.net