Top Good Packaging Designs from Ice Cream Companies

Top Good Packaging Designs from Ice Cream Companies

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I scream, You scream, We all scream for ice cream!! Since July is National Ice Cream month, let’s Celebrate it with the top 4 good ice cream packaging designs.

1. Ben and Jerry’s Ice Cream packaging

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2. High Road Craft Ice Cream

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3. Kapiti Ice Cream – only available in New Zealand

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4. Dr. Feelgood Ice Pops

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Virtual Reality: The next generation of marketing with Pokémon Go

Virtual Reality: The next generation of marketing with Pokémon Go

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Location based gaming and mobile applications have shifted the way advertisers market towards consumers. By showing content geared towards specific mobile users, online advertisers are able to reach their desired target markets. Pokémon Go, however, has placed the power of marketing into the hands of the local business owner. While larger corporations are waiting to eventually cash in on sponsored advertising through PokéStops and gyms, small business owners are using guerrilla tactics to lure and profit off of their existing and new customers.

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Click here to read full article

Companies updating their brand. Part 1

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In the past year companies have been updating their brand… from Aquafina to the newest company Instagram. A brand is what defines a company. Rebranding is a way to start over without having to start from scratch. Anything new is exciting, and for some of us… we like change. Rebrand is a great way to reintroduce their company to consumers. Also to show current consumers we are the same company but has grown with the time and is a better company. It’s no fun having an out dated logo. You can’t grow if you are the same you were when you first started whether it be 5 years ago or a 100 years ago.  Time are a changing! Your company brand needs to stay fresh. New logo is the new tread! Below are a few of the most resent companies that changed their logo and brand.

 

Instagram

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Only 5 years old and Instagram completely changed their brand. Still the preferred social media platform for many users. Instagram took its skeuomorphic style glyph and transformed it into a minimal, simple design, with a bright colored background, but yet you still know it’s a camera. I absolutely love this new brand. The bright colored gradient and simplistic design is what’s on trend for logos of today.

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have. After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
– Ian Spalter, head of design at instagram, on medium

 

Guinness

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Guinness has been around for hundreds of years and since then Guinness has had many logo and brand changes. Still using the key mark, which is a harp. This new logo is not with the current trends and actually does the opposite. The harp is realistic then it never was before. It’s because they did in-depth research with real expert harp-makers. The final logo captures a detail version of a harp with light and shadow.

To bring their vision to life, Design Bridge made models and mock-­ups of their initial harp sketches with expert guidance from London-­based harp-­makers Niebisch & Tree. This collaborative process allowed the team to fully immerse themselves in the harp’s shape and form, from the characteristic curve of the harmonic neck to the way shadows are cast on the instrument, ensuring their design looked and felt as authentic as possible. Design Bridge then sought the expertise of renowned illustrator Gerry Barney, who had drawn a previous version of the Guinness harp in 1968, who hand drew the new icon from their collection of sketches and harp models.
Design bridge provided press release

 

Part 2 coming soon

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

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P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…

St. Patrick’s Day  Funny T-shirts!

St. Patrick’s Day Funny T-shirts!

Cool and Fun Creative Design Lifestyle Newsletter Uncategorized

Here are some funny, creative and just crazy T-shirts you must have on St. Patrick’s Day. March 17th! You still have time!

 

This is my official st patricks day drinking shirt

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Source: www.buycoolshirts.com

 

St. Patrick’s Day – Christmas for drunks

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Source: www.cafepress.com

 

If you can read this put me back on my bar stool.

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Source: www.cafepress.com

 

Take a pitcher it will last longer!

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Source: www.zazzle.com

Need a Date! Try these dating apps!

Need a Date! Try these dating apps!

Cool and Fun Creative Design Digital Good to Know Lifestyle social media Web

Still no date this Sunday? This Sunday, as in Valentine’s Day? If so check out these dating apps. They might get you a date just in time for Sunday.

 

  1. Tinder

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  • Free to download and use with smartphone (iPhone or Android)
  • Easy to get started with no profile creation or photos to take
  • Easy to use, just swipe left or right to reject or approve a match. Swipe up for a Super Like
  • Tons of users to choose from, and since it’s location-based, they change
  • Fun to use in social situations with friends
  • Can start connecting with people more quickly than traditional dating sites
  • Constantly matching you with new people because it’s location-based
  • Easy to use with a clean interface

Download app: gotinder.com

 

 

 

  1. Zoosk

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  • All members can reply to emails sent by premium members, meaning that premium/paid members can contact ANY member and receive a reply
  • Zoosk can pull information from your Facebook account for easy profile creation

Website: zoosk.com

 

  1. OkCupid

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  • It is free to use; paid options are available that include additional site features
  • Excellent privacy options and detailed description of what personal information is shared publically or collected by the site
  • Multiple language website and profiles
  • Easy to use with a clean interface

Website: okcupid.com

 

  1. Plenty of fish

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  • Most features are free including creating a profile, searching, and communicating. If you choose, you can spend money on Goldfish credits or a membership upgrade (see costs below for more details)
  • One of the largest free dating sites online
  • Lots of tips on what makes an attractive profile and how to write a message that will stand out to potential matches

Website: pof.com

 

  1. Coffee meets bagel

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  • Everyday one “bagel” or match, will be delivered to your inbox
  • On Coffee Meets Bagel, you can’t contact someone unless they’ve already confirmed their interest in you
  • CMB matches you with your friends of friends, your matches are much more similar to you than on other dating sites.

download the app: coffeemeetsbagel.com