48th NAACP Image Awards

48th NAACP Image Awards

Case Studies Content Cool and Fun Creative Customer Design Digital Good to Know Insights Newsletter Press Release social media Technology Web

VIVO360 was honored to be a part of the 48th NAACP Image Awards. After months of preparation, the award show events took place February 9 – 11 in Pasadena, California. VIVO360’s integral role was to create the award show website and the voting system for the general public. The strategy for the website was to release snippets and build anticipation for the awards show which was the major event. First, we started with a landing page that gave general information about the date and time of the show. The next phase of the project was another landing page, but this time, there was an added video to create buzz. There was also a section to submit information for nominees. The last and final phase of the website was the full website with a full list of nominees and special honorees.

The special honorees included notables like the director of the Smithsonian’s National Museum of African American History and Culture, Lonnie G. Bunche, III and LeBron James.

During the award show events VIVO360 got to hear some amazing award acceptance speeches from the likes of Viola Davis and Denzel Washington, both of whom had an overwhelming admiration for the organization and the accomplishments each of them were able to accomplish because of the relentless vision of the NAACP.

Watch Denzel Washington’s acceptance speech here.

VIVO360 was also able to meet notable celebrities like Trevor Noah.

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VIVO360’S 5 FAVORITE THINGS

VIVO360’S 5 FAVORITE THINGS

Content Cool and Fun Creative Design Digital Good to Know Insights Lifestyle Newsletter social media Technology Web

And you get a car! And you get a car!… Okay, well, maybe not a car but we do have a list of things that we think is pretty bomb. Our team of marketing strategists and design gurus have curated a list of gifts you need this Holiday season. And even if you don’t like them, try not to be a Grinch this year. Remember, those who give shall receive.

 

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Orbit Key & Phone Finder – Tired of losing your keys, wallet, or phone? Attach an Orbit to your key chain, download the free app, and find your keys with your phone or in the reverse! As my sister would say…Fabulous just fabulous! us.hbutler.co/en_us/orbit.html

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The Oculus Rift – A tumultuous 2016 left a lot of us feeling winded. Virtual reality is a nice way to relax and tune out the crazy that was this past year. There are many virtual reality platforms out there but one of our favorites is the Oculus Rift. Check out how Patron Tequila integrated virtual reality into their brand. Think about how you can use virtual reality in your own brand. Maybe grab some tequila while you explore. www.patrontequila.com/our-story/oculus.html

 

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Buzz Feed’s Tasty Cook Book – For the cooking challenged comes a customizable book that allows you to keep all of your favorite Facebook saved video recipe’s in one place. Buzz Feed’s Tasty digital series has released a book that houses all of its recipes. Go buy one today! The shopping experience is a pleasure. The customer even has the opportunity to select the types of courses to include in the book. tastybook.com/?src=OO_tastyBSU

 

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Michael Khors Smart Watch – The health-nuts out there who are also fashion conscious would love this gift. The Michael Khors smart watch blends the world of Fitbit with Michael Khors styling. You can track your fitness goals at any point in the day. There is no need to have separate watches when one can accomplish both. www.michaelkors.com/michael-kors-access-bradshaw-rose-gold-tone-smartwatch/_/R-US_MKT5004?No=-1&color=0622

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Glowforge 3D Laser Printer – Glowforge’s onboard cameras can cut & engrave directly over top of your drawing. From a doodle to a diagram to a masterpiece, you’re one button away from a finished product. Or, scan drawings and resize, clone, personalize & edit them right in Glowforge software. glowforge.com

HubSpot Marketing Free’s Lead Flows

HubSpot Marketing Free’s Lead Flows

Design Digital Email Marketing Insights social media Technology Web Workflow

VIVO360 has partnered with HubSpot and in so doing makes our digital process and methodology stronger in winning results for our clients. The best way to turn strangers into customers and promoters of your business is using Inbound Marketing.

 

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Four actions (Attract, Convert, Close, Delight) VIVO360 uses in order to obtain visitors, leads, customers, and promoters. 

 

Inbound Marketing is the proven Methodology of the Digital Age.  Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

A big mistake marketing teams make is spending all their time driving traffic to their website, but not turning that traffic into leads. Problem is, if you’re not learning about the people who are showing interest in your business, you’re leaving critical lead and sales numbers on the table.

To help you take a page that gets a good amount of traffic and turn that traffic into leads, some really smart folks at HubSpot created a feature within HubSpot’s new free marketing tool called Lead Flows. Lead Flows are unobtrusive widgets — pop-ups, dropdown banners, slide-ins — that you can add to any of your website pages.

 

HubSpot is the Tool you need and VIVO360 is the Digital Team you need to pull it all together and turn your leads to sales.

Halloween, the second scariest day of 2016

Halloween, the second scariest day of 2016

ADs Cool and Fun Creative Design Newsletter

A boutique candy brand piggy-backs off of the current Presidential
election to lure customers into their shop.

The striking illustration style is an extension of similar, more photorealistic portraits from the candy store’s 2015 campaign. The tagline is simple and effective. Meanwhile, an older spot from the brand is, for its part, similarly disgusting, if more evocative of weirdo Skittles work of yore. Read full article here.

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Best Halloween Ads

Best Halloween Ads

ADs Cool and Fun Creative Design Digital Newsletter social media Technology Uncategorized Video Web

Here are a few of the best halloween commercials.

CAPTAIN MORGAN CLASSIC HALLOWEEN COMMERCIAL – A Perfect Match

 

SNICKERS HALLOWEEN – Grocery Store Lady

 

WALMART HALLOWEEN COMMERCIAL 2016 – Invisible Man

 

GORILLA HALLOWEEN COMMERCIAL  – Sticky Situations


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AMAZON TAKES THE CAKE!

VIVO360’S OVER ALL SUPERBOWL COMMERCIAL WINNER!


 

PRINTED HALLOWEEN ADS

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Press Release: 48th NAACP Image Awards

Press Release: 48th NAACP Image Awards

Art Cool and Fun Creative Design Digital Insights Lifestyle Web

ATLANTA, GA, September 20, 2016

Award-winning digitally-led creative agency, VIVO360, Inc. (VIVO360) is pleased to announce the redesign and building of several digital experiences for the 48th NAACP Image Awards, including landing pages and the website, www.naacpimageawards.net. The website features a Parallax scrolling animation technique which simulates 3D depth by moving the background slower than the layers in the foreground.

The Awards will telecast live on TV One on Saturday, February 11, 2017. Image Awards winner, Emmy-award nominated actor and star of black-ish, Anthony Anderson, returns as host. The NAACP Image Awards is recognized as the Nation’s preeminent multi-cultural awards show from an African American point of view. The event celebrates the outstanding achievements and performances of people of color in the arts, as well as those individuals or groups who promote social justice through their creative endeavors.

The award ceremony was first presented in 1967 and was first nationally televised in 1994. Submissions are now open and the eligibility period for all projects is January 1, 2016, through December 31, 2016. Honorees, presenters, performers and social justice advocates have included many of the major celebrities in America as well as international political figures and dignitaries. There are 55 competitive categories in the fields of motion picture, television, recording and literature. There are also several honorary awards including the Chairman’s Award, President’s Award, Vanguard Award, Entertainer of the Year and the Image Awards Hall of Fame.

The 48th NAACP Image Awards website and landing pages offers news and information about the upcoming award show, along with additional information about the award categories, how to do submissions, nominees and past winners. The newly launched version of the submission site, developed by VIVO36Oincludes features such as:

  • Large format imagery, making the site more visually engaging
  • Live social media content sharing section
  • Interactive awards section to view nominees, past winners and this years winners
  • Responsive design and development for an advanced mobile viewing experience of content
  • Advanced WordPress CMS admin controls for easy ongoing management

“We have really enjoyed working with the NAACP team, helping them create a classic, yet modern digital brand they can use for years to come. The modern video background, social media integration and responsive mobile view has created a cutting edge website experience for fans to be engaged and enjoy,” says Sophie Gibson, President of VIVO360.”

The 48th NAACP Image Awards adds to VIVO360’s growing list of entertainment clientele. Outside of the entertainment industry, VIVO360 works with leaders in the nonprofit world, government, travel, hi-tech and retail.

 

About VIVO360

VIVO360 has been building and delivering exciting digital experiences since 2001. Today, we continue to create and deliver authentic and award winning digital products and experiences across multi-platform engagements, including web, mobile and emerging platforms that engage, inform and drive results. Their unique focus on user experience, design, and technology innovation has enabled them to work with some of the world’s best-known brands. Clients include Delta Air Lines, Voya Financial, Turner, Hilton, Hartsfield-Jackson Atlanta International Airport, ATT, Andrew Young Foundation, Jack and Jill of America, Inc., The Links, Incorporated, and The King Center.

 

About NAACP

Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation’s oldest and largest nonpartisan civil rights organization. The NAACP’s adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP’s work.

For more information about the NAACP Image Awards, please visit: www.naacpimageawards.net

Top Good Packaging Designs from Ice Cream Companies

Top Good Packaging Designs from Ice Cream Companies

Cool and Fun Creative Design Digital Newsletter Photography social media Web

I scream, You scream, We all scream for ice cream!! Since July is National Ice Cream month, let’s Celebrate it with the top 4 good ice cream packaging designs.

1. Ben and Jerry’s Ice Cream packaging

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2. High Road Craft Ice Cream

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3. Kapiti Ice Cream – only available in New Zealand

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4. Dr. Feelgood Ice Pops

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