The Evolution Of Advertising

The Evolution Of Advertising

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              VIVO360’s Super Bowl Commercial Top Picks

Number 1 is VIVO360’s very own production for Hartsfield-Jackson’s  ATL Skypointe Concessions program.

Let us know what you think. Email comments to info@vivo360inc.com.

 

2. M&M’s New Product Launch

This commercial uses a familiar situation that every parent will experience at some point in their life, children fighting in the back seat. The kids keep bickering until Christina Applegate threatens to eat them.

Look to see if the kids get eaten!

Email comments to info@vivo360inc.com.

 

3.  Walmart Launching Online Grocery Shopping Service

This commercial really plays on nostalgia to get customers interested in the product. The commercial lets the consumer know that it does not matter what kind of life you live you will still receive the same top-notch service. The humorous commercial is a good example of using iconic images to pull you in.

See if you can pick out the movie references each car is portraying.

Email comments to info@vivo360inc.com.

 

4.  Devour Commercial

The companyDevour straight out of the gate knowing that they were competing with much older well-established brands. Decided to use the idea that their food was too provocative for television. Using a traditional couple dynamic of the wife not able to give her husband what she wants. She tries everything even making amateur food porn videos, but it is already too late he has become a 3-minute man.

Do you think this commercial is too hot for tv!

Email comments to info@vivo360inc.com.

 

                 This Black History Month Let Us Honor Vince Cullers

Vince Cullers is the first African American to own a full-service advertising agency. The company was founded by him and his wife. He decided to start the agency because he saw a need to display African American culture in a more positive light. This idea led to the creation of the most innovative campaign for an African American hair care product “Afro Sheen”. A product from the Johnson Company.

Here is one of the commercials created for the product line. Do you think this commercial would appeal to certain target markets today?

Email comments to info@vivo360inc.com.

Simple Productivity Boosts for 2017

Simple Productivity Boosts for 2017

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Happy New Year from VIVO360!

Yes, it is February, but that doesn’t mean it’s too late to get a jump on making some positive changes in your life. In our fast-paced world, we all have so much content vying for our attention; technology makes media of all kinds available at our fingertips, driving us to become more compulsive about checking our phones, emails, and social media. This is not to say these developments are negative in and of themselves, but they can be severe distractions in our productivity. They can also drain away our time, taking seconds, minutes, and hours away from the people and activities which hold higher priority. We decided to share a few tools and techniques that can move you towards getting more out of your day, so by the end of 2017, you’ll feel more accomplished and be closer to whatever goals you want to achieve.

Check that list!

Having a fixed “To Do” list is one way to free up your mind so you can focus on the task at hand. It takes a lot of mental energy to remember all of the stuff you need to do, and it’s so easy for something to slip through the cracks if you don’t have a list going. If you already have a reliable process for keeping track of all of the things you need to do, then you’re one step ahead in the game; however, if you haven’t quite figured out a solid organizational plan, there are many options out there for helping you keep things straight.

If you like to experiment with apps, there are a number of list ones out there…probably too many to count. Here are a few that rise to the top of the heap.

  • Google Keep: While primarily a list and note-making app, Keep really helps you build a single repository of any sort of content that you find interesting and useful, so you can access it later. Since it is part of the Google family, if you have a Gmail account, you just use that to sign up and get started. You can have multiple list items going, and set reminders on them. There’s also an extension you can add into Chrome to pin links to your Keep for easy reference later.
  • Todoist: This is a free app you can download from the app store, but certain features (such as Labels) require you to upgrade. In this app, you can create different lists, set reminders (which can, based on your settings, remind you via push notifications), and see your productivity progress via a graph which keeps track of items accomplished. You even get an email in the morning letting you know which things are due that day.
  • Sorted: This app costs $3.99, but it was chosen by LifeHacker as “the task-juggling app you’ve always wanted”. This app makes it very easy to create lists and then drag items to put them in order and assign due dates. It uses a tickler file system, a mainstay in the productivity world, to assist in prioritization of your activities. You can easily personalize with themes, and if you use iCloud, you can sync it, so it appears on all your devices.

If you don’t want to download another app, you probably already have organizational tools at your disposal that can be used to keep your “To Do’s” on a list and not on your mind. Reminders, notes, and calendars are standard apps on smartphones, and email apps such as Google and Outlook have their own calendars to which you can assign tasks. Even if you don’t consider yourself an organized person, familiarizing yourself with these features can help streamline your activities. The benefit to these types of tools is that they are easily accessible, since you are already checking your email and phone throughout the day.

As with any tool, it doesn’t work if you don’t use it, so it may take a little time to get a system down for adding your items to these lists and calendars.

Keeping your focus = stretching your time

We all know that person about whom we wonder “How do they find the time to do it all?”. Sure, we all have the same 24 hours in a day, but there are just some folks who manage to stretch their time a little further. One important aspect of this is that distractions abound, and each time our attention is taken away, we lose focus from what we really need to be doing. Here are a few methods to keep you on track.

  • Move that phone: It’s too easy to become a compulsive creature of habit with our mobile phones. Different researchers have acknowledged that the habitual checking of your phone can lead to addictive behavior, setting off the same reward centers as other types of addictions. It can also be detrimental to personal relationships, making other people feel ignored or unimportant. Beyond these harmful effects, notifications from texts, emails, and social media really can eat away precious time from your day. Proximity is often an issue; just moving it out of sight and reach can make you more conscious of how often you check it. This means you may also need to turn off notifications, so the alerts don’t bother you. Checking your phone (and emails) once an hour for five minutes is certainly less distracting than checking every five minutes.
  • Stay on track: Piggy-backing on the previous tip, uninterrupted work time is key to keeping your mind focused and getting more done. The Pomodoro Technique is one method for helping increase your productivity by training you to dedicate short but targeted blocks of time to your activities. The premise is that by using 25-minute increments where you focus on a single item, you can improve your efficiency, focus, and overall quality of work. Use a kitchen, watch, or phone timer to start your 25 minutes, and then work through, uninterrupted, until the timer goes off. At that time, you can get up to stretch, check your phone or email, or whatever you need to do to stay fresh and productive. There’s even an app called ForestApp, where you set a timer, and as long as the app is not disturbed, a virtual tree will grow, so as you use it, your dedicated time will create a forest.
  • Where does the time go?: If you lose track of time while on your computer and end up wondering where it all went, there’s RescueTime https://www.rescuetime.com/. It runs in the background on your computer, and can tell you what percentage of your time is going to different categories, such as Design & Composition, Social Networking, and Reference & Learning. You can also write out your goals for the day and lifetime milestones, so it acts as a motivational tool as well. It can be a real eye-opener once you see what percentage of your time is spent on distracting versus productive activities, but as they say, knowing is half the battle.

We hope these tips motivate you to take charge of your time and make the most of it in 2017!

VIVO360 is so proud to be a part of the NAACP Image Awards

VIVO360 is so proud to be a part of the NAACP Image Awards

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VIVO360’s Trevor Noahhero Trevor Noah to present tonight! VIVO360 is so proud to be a part of the NAACP Image Awards. We developed the website (www.naacpimageawards.net) and will be all dressed up this evening for the NON-TELEVISED 48TH NAACP IMAGE AWARDS DINNER TO TAKE PLACE FRIDAY, FEBRUARY 10

(Photo Credit: Ruminasean: Sean Gallagher Photography)
Erica Ash and Deon Cole to Co-Host – Attendees include
Viola Davis, Holly Robinson Pete and more…

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

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P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…

VIVO360 Connects Business Owners with Fortune 500 Mentors

VIVO360 Connects Business Owners with Fortune 500 Mentors

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VIVO360, Inc. connects business owners with Fortune 500 mentors by sponsoring the Georgia Mentor Protégé Connection.

The Georgia Mentor Protégé Connection (GMPC) is a program that works in partnership with the Georgia Minority Supplier Development Council (GMSDC). GMSDC is an organization that encourages Fortune 500 companies to expand their vendor portfolio with established minority owned enterprises within the State of Georgia. VIVO360 is a long time member of the organization and the organization’s national entity, National Minority Supplier Development Council.

In its few years of operation, GMPC has grown from a few participants to having over 60 mentors and protégé’s in this program year. The largest participation to date. Each year the program sees an increase in participants and an increase in participating protégé revenue. VIVO360 is proud to have had the opportunity to be a protégé of the program and now a key sponsor.

Look for VIVO360 at GMPC’s upcoming events.

For more information: Georgia Mentor Protégé Connection

Georgia Mentor Protégé Connection Class of 2016

MENTORS
Accenture. AFLAC. AGCO. AGILE-1. AGL Resources. AT&T. Centennial Contractors. Cleveland Electric. The Coca-Cola Company. Cox Enterprises. Georgia Power. Grady Health System. The Home Depot. Holland & Knight, LLP. Iberia Bank. Jacobs Engineering. JE Dunn Construction. Lockheed Martin. Marta/MATC. Randstad. SunTrust. UPS. Wells Fargo.

PROTÉGÉS
Statement Corp. Sweet Grass Diary. Rivi Consulting. Brickhouse Resources. All (n)1 Security. Jabo Industries. Komplete System Integrators. GreenSpeed Energy. E&D Granite City, Inc. Dover Staffing. Quality Transportation. SquarePac. Sol Construction. Innovative Senior Solutions. Holtco-SouthEast Link. American Book Company. El Jarocho. FS360. Concrete Construction. Essayon Progress Management. Expedite Technologies. Spencer Pest Control. New Beginning Realty Group. Aventure Aviation. YSS Athletics.