The Evolution Of Advertising

The Evolution Of Advertising

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              VIVO360’s Super Bowl Commercial Top Picks

Number 1 is VIVO360’s very own production for Hartsfield-Jackson’s  ATL Skypointe Concessions program.

Let us know what you think. Email comments to info@vivo360inc.com.

 

2. M&M’s New Product Launch

This commercial uses a familiar situation that every parent will experience at some point in their life, children fighting in the back seat. The kids keep bickering until Christina Applegate threatens to eat them.

Look to see if the kids get eaten!

Email comments to info@vivo360inc.com.

 

3.  Walmart Launching Online Grocery Shopping Service

This commercial really plays on nostalgia to get customers interested in the product. The commercial lets the consumer know that it does not matter what kind of life you live you will still receive the same top-notch service. The humorous commercial is a good example of using iconic images to pull you in.

See if you can pick out the movie references each car is portraying.

Email comments to info@vivo360inc.com.

 

4.  Devour Commercial

The companyDevour straight out of the gate knowing that they were competing with much older well-established brands. Decided to use the idea that their food was too provocative for television. Using a traditional couple dynamic of the wife not able to give her husband what she wants. She tries everything even making amateur food porn videos, but it is already too late he has become a 3-minute man.

Do you think this commercial is too hot for tv!

Email comments to info@vivo360inc.com.

 

                 This Black History Month Let Us Honor Vince Cullers

Vince Cullers is the first African American to own a full-service advertising agency. The company was founded by him and his wife. He decided to start the agency because he saw a need to display African American culture in a more positive light. This idea led to the creation of the most innovative campaign for an African American hair care product “Afro Sheen”. A product from the Johnson Company.

Here is one of the commercials created for the product line. Do you think this commercial would appeal to certain target markets today?

Email comments to info@vivo360inc.com.

VIVO360 is so proud to be a part of the NAACP Image Awards

VIVO360 is so proud to be a part of the NAACP Image Awards

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VIVO360’s Trevor Noahhero Trevor Noah to present tonight! VIVO360 is so proud to be a part of the NAACP Image Awards. We developed the website (www.naacpimageawards.net) and will be all dressed up this evening for the NON-TELEVISED 48TH NAACP IMAGE AWARDS DINNER TO TAKE PLACE FRIDAY, FEBRUARY 10

(Photo Credit: Ruminasean: Sean Gallagher Photography)
Erica Ash and Deon Cole to Co-Host – Attendees include
Viola Davis, Holly Robinson Pete and more…

Halloween, the second scariest day of 2016

Halloween, the second scariest day of 2016

ADs Cool and Fun Creative Design Newsletter

A boutique candy brand piggy-backs off of the current Presidential
election to lure customers into their shop.

The striking illustration style is an extension of similar, more photorealistic portraits from the candy store’s 2015 campaign. The tagline is simple and effective. Meanwhile, an older spot from the brand is, for its part, similarly disgusting, if more evocative of weirdo Skittles work of yore. Read full article here.

atomic-candy-2 atomiccandy

 

Best Halloween Ads

Best Halloween Ads

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Here are a few of the best halloween commercials.

CAPTAIN MORGAN CLASSIC HALLOWEEN COMMERCIAL – A Perfect Match

 

SNICKERS HALLOWEEN – Grocery Store Lady

 

WALMART HALLOWEEN COMMERCIAL 2016 – Invisible Man

 

GORILLA HALLOWEEN COMMERCIAL  – Sticky Situations


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PRINTED HALLOWEEN ADS

halloween-ad_zoo-01

 

halloween_hand

 

sharpie-halloween

 

pap-mcdonald-bonbon-happy_aotw_0

 

 

Companies updating their brand. Part 1

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In the past year companies have been updating their brand… from Aquafina to the newest company Instagram. A brand is what defines a company. Rebranding is a way to start over without having to start from scratch. Anything new is exciting, and for some of us… we like change. Rebrand is a great way to reintroduce their company to consumers. Also to show current consumers we are the same company but has grown with the time and is a better company. It’s no fun having an out dated logo. You can’t grow if you are the same you were when you first started whether it be 5 years ago or a 100 years ago.  Time are a changing! Your company brand needs to stay fresh. New logo is the new tread! Below are a few of the most resent companies that changed their logo and brand.

 

Instagram

instagram_2016_icon

 

 

 

 

 

 

 

 

Only 5 years old and Instagram completely changed their brand. Still the preferred social media platform for many users. Instagram took its skeuomorphic style glyph and transformed it into a minimal, simple design, with a bright colored background, but yet you still know it’s a camera. I absolutely love this new brand. The bright colored gradient and simplistic design is what’s on trend for logos of today.

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have. After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
– Ian Spalter, head of design at instagram, on medium

 

Guinness

guinness_logo

 

 

 

 

 

 

 

 

 

 

 

 

Guinness has been around for hundreds of years and since then Guinness has had many logo and brand changes. Still using the key mark, which is a harp. This new logo is not with the current trends and actually does the opposite. The harp is realistic then it never was before. It’s because they did in-depth research with real expert harp-makers. The final logo captures a detail version of a harp with light and shadow.

To bring their vision to life, Design Bridge made models and mock-­ups of their initial harp sketches with expert guidance from London-­based harp-­makers Niebisch & Tree. This collaborative process allowed the team to fully immerse themselves in the harp’s shape and form, from the characteristic curve of the harmonic neck to the way shadows are cast on the instrument, ensuring their design looked and felt as authentic as possible. Design Bridge then sought the expertise of renowned illustrator Gerry Barney, who had drawn a previous version of the Guinness harp in 1968, who hand drew the new icon from their collection of sketches and harp models.
Design bridge provided press release

 

Part 2 coming soon

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

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P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…