Press Release: 48th NAACP Image Awards

Press Release: 48th NAACP Image Awards

Art Cool and Fun Creative Design Digital Insights Lifestyle Web

ATLANTA, GA, September 20, 2016

Award-winning digitally-led creative agency, VIVO360, Inc. (VIVO360) is pleased to announce the redesign and building of several digital experiences for the 48th NAACP Image Awards, including landing pages and the website, www.naacpimageawards.net. The website features a Parallax scrolling animation technique which simulates 3D depth by moving the background slower than the layers in the foreground.

The Awards will telecast live on TV One on Saturday, February 11, 2017. Image Awards winner, Emmy-award nominated actor and star of black-ish, Anthony Anderson, returns as host. The NAACP Image Awards is recognized as the Nation’s preeminent multi-cultural awards show from an African American point of view. The event celebrates the outstanding achievements and performances of people of color in the arts, as well as those individuals or groups who promote social justice through their creative endeavors.

The award ceremony was first presented in 1967 and was first nationally televised in 1994. Submissions are now open and the eligibility period for all projects is January 1, 2016, through December 31, 2016. Honorees, presenters, performers and social justice advocates have included many of the major celebrities in America as well as international political figures and dignitaries. There are 55 competitive categories in the fields of motion picture, television, recording and literature. There are also several honorary awards including the Chairman’s Award, President’s Award, Vanguard Award, Entertainer of the Year and the Image Awards Hall of Fame.

The 48th NAACP Image Awards website and landing pages offers news and information about the upcoming award show, along with additional information about the award categories, how to do submissions, nominees and past winners. The newly launched version of the submission site, developed by VIVO36Oincludes features such as:

  • Large format imagery, making the site more visually engaging
  • Live social media content sharing section
  • Interactive awards section to view nominees, past winners and this years winners
  • Responsive design and development for an advanced mobile viewing experience of content
  • Advanced WordPress CMS admin controls for easy ongoing management

“We have really enjoyed working with the NAACP team, helping them create a classic, yet modern digital brand they can use for years to come. The modern video background, social media integration and responsive mobile view has created a cutting edge website experience for fans to be engaged and enjoy,” says Sophie Gibson, President of VIVO360.”

The 48th NAACP Image Awards adds to VIVO360’s growing list of entertainment clientele. Outside of the entertainment industry, VIVO360 works with leaders in the nonprofit world, government, travel, hi-tech and retail.

 

About VIVO360

VIVO360 has been building and delivering exciting digital experiences since 2001. Today, we continue to create and deliver authentic and award winning digital products and experiences across multi-platform engagements, including web, mobile and emerging platforms that engage, inform and drive results. Their unique focus on user experience, design, and technology innovation has enabled them to work with some of the world’s best-known brands. Clients include Delta Air Lines, Voya Financial, Turner, Hilton, Hartsfield-Jackson Atlanta International Airport, ATT, Andrew Young Foundation, Jack and Jill of America, Inc., The Links, Incorporated, and The King Center.

 

About NAACP

Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation’s oldest and largest nonpartisan civil rights organization. The NAACP’s adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP’s work.

For more information about the NAACP Image Awards, please visit: www.naacpimageawards.net

Top Good Packaging Designs from Ice Cream Companies

Top Good Packaging Designs from Ice Cream Companies

Cool and Fun Creative Design Digital Newsletter Photography social media Web

I scream, You scream, We all scream for ice cream!! Since July is National Ice Cream month, let’s Celebrate it with the top 4 good ice cream packaging designs.

1. Ben and Jerry’s Ice Cream packaging

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2. High Road Craft Ice Cream

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3. Kapiti Ice Cream – only available in New Zealand

Kapiti

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4. Dr. Feelgood Ice Pops

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Virtual Reality: The next generation of marketing with Pokémon Go

Virtual Reality: The next generation of marketing with Pokémon Go

apps Cool and Fun Creative Design Digital Insights social media Web

Location based gaming and mobile applications have shifted the way advertisers market towards consumers. By showing content geared towards specific mobile users, online advertisers are able to reach their desired target markets. Pokémon Go, however, has placed the power of marketing into the hands of the local business owner. While larger corporations are waiting to eventually cash in on sponsored advertising through PokéStops and gyms, small business owners are using guerrilla tactics to lure and profit off of their existing and new customers.

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Click here to read full article

Companies updating their brand. Part 1

ADs apps Art Cool and Fun Creative Design Digital Good to Know Insights Newsletter Web

In the past year companies have been updating their brand… from Aquafina to the newest company Instagram. A brand is what defines a company. Rebranding is a way to start over without having to start from scratch. Anything new is exciting, and for some of us… we like change. Rebrand is a great way to reintroduce their company to consumers. Also to show current consumers we are the same company but has grown with the time and is a better company. It’s no fun having an out dated logo. You can’t grow if you are the same you were when you first started whether it be 5 years ago or a 100 years ago.  Time are a changing! Your company brand needs to stay fresh. New logo is the new tread! Below are a few of the most resent companies that changed their logo and brand.

 

Instagram

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Only 5 years old and Instagram completely changed their brand. Still the preferred social media platform for many users. Instagram took its skeuomorphic style glyph and transformed it into a minimal, simple design, with a bright colored background, but yet you still know it’s a camera. I absolutely love this new brand. The bright colored gradient and simplistic design is what’s on trend for logos of today.

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have. After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
– Ian Spalter, head of design at instagram, on medium

 

Guinness

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Guinness has been around for hundreds of years and since then Guinness has had many logo and brand changes. Still using the key mark, which is a harp. This new logo is not with the current trends and actually does the opposite. The harp is realistic then it never was before. It’s because they did in-depth research with real expert harp-makers. The final logo captures a detail version of a harp with light and shadow.

To bring their vision to life, Design Bridge made models and mock-­ups of their initial harp sketches with expert guidance from London-­based harp-­makers Niebisch & Tree. This collaborative process allowed the team to fully immerse themselves in the harp’s shape and form, from the characteristic curve of the harmonic neck to the way shadows are cast on the instrument, ensuring their design looked and felt as authentic as possible. Design Bridge then sought the expertise of renowned illustrator Gerry Barney, who had drawn a previous version of the Guinness harp in 1968, who hand drew the new icon from their collection of sketches and harp models.
Design bridge provided press release

 

Part 2 coming soon

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

It Takes Someone Strong To Make Someone Strong – New P&G Campaign is a winner!

ADs Career Case Studies Cool and Fun Creative Design Digital Good to Know infographic Insights Newsletter social media Uncategorized Web

P&G’ New Campaign is a winner! Great work W+K Portland. With Mother’s Day on the horizon and the 2016 Olympic Games in Rio 100 days away, W+K Portland launched a new spot for P&G entitled “Strong.” “Strong” Moms and the Olympics in one powerful Ad. Read more…

Women who make a difference!

Women who make a difference!

Cool and Fun Creative Digital Good to Know Insights Newsletter Uncategorized

Happy Monday and Happy Women’s Month,

I was asked by my team to write about my role as a “fearless” woman business leader for Women’s History Month.

So many great women and men have come before me and on whose shoulders I stand. Too often as women leaders, it’s easier to find cheerleaders to cheer us on when we really need mentors taking action on our behalf. Entrepreneurship is about experiencing the pain, the work and the love of the journey more so, than arriving at a destination and our mentors help us do that.

This month I give gratitude and appreciation to those who have inspired me to live to my highest and fullest potential. First, I start with my parents, who through encouragement created an environment that made me hungry to learn and hungry for knowledge. I must also acknowledge my grandmother who was an entrepreneur before the name became popular, making a living for herself at 16 by starting with a “shop” selling food and other items within the community she lived. Within a few years she grew that little shop to five, and used this income to send her children to University. This from a woman born in Jamaica in 1910.

In honor of my grandmother– I would like to show you women that I admire and who have made a significant difference in our WORLD! Have fun…

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Sophie Gibson

President

VIVO360, Inc.

 

 

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OPRAH WINFREY

Media Mogul & Philanthropist

Watch Video: www.makers.com/oprah-winfrey

 

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MEGAN SMITH

Chief Technology Officer of the United States

Watch Video: www.makers.com/megan-smith

 

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URSULA BURNS

CEO, Xerox Corporation

Watch Video: www.makers.com/ursula-burns-0

 

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JANE FONDA

Actress, Author & Fitness Icon

Watch Video: www.makers.com/jane-fonda

 

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AVA DUVERNAY

Filmmaker

Watch Video: www.makers.com/ava-duvernay

 

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SHONDA RHIMES

Writer & Producer

Watch Video: www.makers.com/shonda-rhimes

 

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MARISSA MAYER

CEO, Yahoo!

Watch Video: www.makers.com/marissa-mayer

 

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SUSAN WOJCICKI

CEO, YouTube

Watch Video: www.makers.com/susan-wojcicki