Halloween, the second scariest day of 2016

Halloween, the second scariest day of 2016

ADs Cool and Fun Creative Design Newsletter

A boutique candy brand piggy-backs off of the current Presidential
election to lure customers into their shop.

The striking illustration style is an extension of similar, more photorealistic portraits from the candy store’s 2015 campaign. The tagline is simple and effective. Meanwhile, an older spot from the brand is, for its part, similarly disgusting, if more evocative of weirdo Skittles work of yore. Read full article here.

atomic-candy-2 atomiccandy

 

Best Halloween Ads

Best Halloween Ads

ADs Cool and Fun Creative Design Digital Newsletter social media Technology Uncategorized Video Web

Here are a few of the best halloween commercials.

CAPTAIN MORGAN CLASSIC HALLOWEEN COMMERCIAL – A Perfect Match

 

SNICKERS HALLOWEEN – Grocery Store Lady

 

WALMART HALLOWEEN COMMERCIAL 2016 – Invisible Man

 

GORILLA HALLOWEEN COMMERCIAL  – Sticky Situations


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PRINTED HALLOWEEN ADS

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sharpie-halloween

 

pap-mcdonald-bonbon-happy_aotw_0

 

 

A Quick Guide to Search Engine Optimization (SEO)

A Quick Guide to Search Engine Optimization (SEO)

Content Digital Insights Keywords Search Engine Optimization (SEO) SEO Technology Web

Best Practice Solutions to Increase Your Website Traffic

There are many ways to increase traffic to your website. One of these ways is through search engine optimization. This is the process of increasing your website traffic by enhancing your content with organic search results. When done correctly your website, landing pages and blogs should be listed higher in search results. Below are easy to implement best practices to help you in your endeavor to increase your website traffic.

  • Is your website optimized for search engines?

Audit your website content. Is your content valuable to your end-user? What are the keywords you use on each page? What keywords would your end-user search for when looking for your specific content? These are some questions you need to ask yourself when writing content for your website. Think about how your end-user will search for your content and what keywords they would search for.

  • What are Keywords?

Keywords are the words typed into search engines. They are usually the topics that searchers are trying to learn more about. To find out what keywords your end-users are searching with, you need to do some research. The research would include which words that relate to your business and industry that a searcher might use. What are your end-user’s goals? What are their problems? What language would they use to search for a solution to a problem they are having? Once you have the answers to these questions you will be able to create a list of keywords to plug into your website content.

  • How do I optimize keywords to specific website pages?

Add your list keywords to page titles and the URLs. Add the keyword to the page headers, image alt-text and the rest of the content on the page. Add the keyword to the meta description. This way search engines can scan your content quickly and easily to make sure your website is listed in the search results.

  • Keep your content fresh and up to date.

Make sure you consistently have new content on your website and blogs. Having new content keeps your end-user interested in the conversations you are having. This also gives the impression that your website is not just “brochureware” but a dynamic living creature that your end-user can interact with and gain knowledge from.

With these easy to implement best practices, you are on your way to increasing website traffic significantly. If you have any questions or comments, please feel free to leave them below. If you have further SEO needs, contact me at nage.gibson@vivo360inc.com

 

 

Press Release: 48th NAACP Image Awards

Press Release: 48th NAACP Image Awards

Art Cool and Fun Creative Design Digital Insights Lifestyle Web

ATLANTA, GA, September 20, 2016

Award-winning digitally-led creative agency, VIVO360, Inc. (VIVO360) is pleased to announce the redesign and building of several digital experiences for the 48th NAACP Image Awards, including landing pages and the website, www.naacpimageawards.net. The website features a Parallax scrolling animation technique which simulates 3D depth by moving the background slower than the layers in the foreground.

The Awards will telecast live on TV One on Saturday, February 11, 2017. Image Awards winner, Emmy-award nominated actor and star of black-ish, Anthony Anderson, returns as host. The NAACP Image Awards is recognized as the Nation’s preeminent multi-cultural awards show from an African American point of view. The event celebrates the outstanding achievements and performances of people of color in the arts, as well as those individuals or groups who promote social justice through their creative endeavors.

The award ceremony was first presented in 1967 and was first nationally televised in 1994. Submissions are now open and the eligibility period for all projects is January 1, 2016, through December 31, 2016. Honorees, presenters, performers and social justice advocates have included many of the major celebrities in America as well as international political figures and dignitaries. There are 55 competitive categories in the fields of motion picture, television, recording and literature. There are also several honorary awards including the Chairman’s Award, President’s Award, Vanguard Award, Entertainer of the Year and the Image Awards Hall of Fame.

The 48th NAACP Image Awards website and landing pages offers news and information about the upcoming award show, along with additional information about the award categories, how to do submissions, nominees and past winners. The newly launched version of the submission site, developed by VIVO36Oincludes features such as:

  • Large format imagery, making the site more visually engaging
  • Live social media content sharing section
  • Interactive awards section to view nominees, past winners and this years winners
  • Responsive design and development for an advanced mobile viewing experience of content
  • Advanced WordPress CMS admin controls for easy ongoing management

“We have really enjoyed working with the NAACP team, helping them create a classic, yet modern digital brand they can use for years to come. The modern video background, social media integration and responsive mobile view has created a cutting edge website experience for fans to be engaged and enjoy,” says Sophie Gibson, President of VIVO360.”

The 48th NAACP Image Awards adds to VIVO360’s growing list of entertainment clientele. Outside of the entertainment industry, VIVO360 works with leaders in the nonprofit world, government, travel, hi-tech and retail.

 

About VIVO360

VIVO360 has been building and delivering exciting digital experiences since 2001. Today, we continue to create and deliver authentic and award winning digital products and experiences across multi-platform engagements, including web, mobile and emerging platforms that engage, inform and drive results. Their unique focus on user experience, design, and technology innovation has enabled them to work with some of the world’s best-known brands. Clients include Delta Air Lines, Voya Financial, Turner, Hilton, Hartsfield-Jackson Atlanta International Airport, ATT, Andrew Young Foundation, Jack and Jill of America, Inc., The Links, Incorporated, and The King Center.

 

About NAACP

Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation’s oldest and largest nonpartisan civil rights organization. The NAACP’s adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP’s work.

For more information about the NAACP Image Awards, please visit: www.naacpimageawards.net

Top Good Packaging Designs from Ice Cream Companies

Top Good Packaging Designs from Ice Cream Companies

Cool and Fun Creative Design Digital Newsletter Photography social media Web

I scream, You scream, We all scream for ice cream!! Since July is National Ice Cream month, let’s Celebrate it with the top 4 good ice cream packaging designs.

1. Ben and Jerry’s Ice Cream packaging

Source

2. High Road Craft Ice Cream

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Source

3. Kapiti Ice Cream – only available in New Zealand

Kapiti

Source

4. Dr. Feelgood Ice Pops

drfeelgood1

Source

Virtual Reality: The next generation of marketing with Pokémon Go

Virtual Reality: The next generation of marketing with Pokémon Go

apps Cool and Fun Creative Design Digital Insights social media Web

Location based gaming and mobile applications have shifted the way advertisers market towards consumers. By showing content geared towards specific mobile users, online advertisers are able to reach their desired target markets. Pokémon Go, however, has placed the power of marketing into the hands of the local business owner. While larger corporations are waiting to eventually cash in on sponsored advertising through PokéStops and gyms, small business owners are using guerrilla tactics to lure and profit off of their existing and new customers.

pokemon-go-app-zuigt-batterij-leeg-94405

Click here to read full article

Companies updating their brand. Part 1

ADs apps Art Cool and Fun Creative Design Digital Good to Know Insights Newsletter Web

In the past year companies have been updating their brand… from Aquafina to the newest company Instagram. A brand is what defines a company. Rebranding is a way to start over without having to start from scratch. Anything new is exciting, and for some of us… we like change. Rebrand is a great way to reintroduce their company to consumers. Also to show current consumers we are the same company but has grown with the time and is a better company. It’s no fun having an out dated logo. You can’t grow if you are the same you were when you first started whether it be 5 years ago or a 100 years ago.  Time are a changing! Your company brand needs to stay fresh. New logo is the new tread! Below are a few of the most resent companies that changed their logo and brand.

 

Instagram

instagram_2016_icon

 

 

 

 

 

 

 

 

Only 5 years old and Instagram completely changed their brand. Still the preferred social media platform for many users. Instagram took its skeuomorphic style glyph and transformed it into a minimal, simple design, with a bright colored background, but yet you still know it’s a camera. I absolutely love this new brand. The bright colored gradient and simplistic design is what’s on trend for logos of today.

We realized we needed to move past a rendered camera to get a flexible, scalable glyph, but the previous glyph proved to be a weak basis for an icon. To maintain the previous icon’s gravity, we had to figure out how to give the new mark more character while also removing what was unnecessary.

The question then became, how far do we go? If you abstract too much, the glyph doesn’t feel tied to the history and soul of Instagram. If you make it too literal, it’s hard to justify changing from what we currently have. After a lot of refinement, we landed on a glyph that still suggests a camera, but also sets the groundwork for years to come.
– Ian Spalter, head of design at instagram, on medium

 

Guinness

guinness_logo

 

 

 

 

 

 

 

 

 

 

 

 

Guinness has been around for hundreds of years and since then Guinness has had many logo and brand changes. Still using the key mark, which is a harp. This new logo is not with the current trends and actually does the opposite. The harp is realistic then it never was before. It’s because they did in-depth research with real expert harp-makers. The final logo captures a detail version of a harp with light and shadow.

To bring their vision to life, Design Bridge made models and mock-­ups of their initial harp sketches with expert guidance from London-­based harp-­makers Niebisch & Tree. This collaborative process allowed the team to fully immerse themselves in the harp’s shape and form, from the characteristic curve of the harmonic neck to the way shadows are cast on the instrument, ensuring their design looked and felt as authentic as possible. Design Bridge then sought the expertise of renowned illustrator Gerry Barney, who had drawn a previous version of the Guinness harp in 1968, who hand drew the new icon from their collection of sketches and harp models.
Design bridge provided press release

 

Part 2 coming soon