The United Nations Joins the World of AR – Augmented Reality – Delivered to the Masses

The United Nations Joins the World of AR – Augmented Reality – Delivered to the Masses

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Since January 2015, the UN SDG Action Campaign has coordinated the United Nations Virtual Reality Series to bring the world’s most pressing challenges home to decision makers and global citizens around the world, pushing the bounds of empathy. The UN Virtual Reality Series shows the human story behind development challenges, allowing people with the power to make a difference have a deeper understanding of the everyday realities of those in danger of being left behind.

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Take a look at the VR Films

CLOUDS OVER SIDRA  – click to view

Clouds Over Sidra is the story of a 12 year old girl who has lived there since the summer of 2013. The film follows her to school, to her makeshift tent and even to the football pitch.

WAVES OF GRACE  – click to view

Waves of Grace is the second VR film of the UN Virtual Reality and Vulnerable Groups Series, result of a collaboration between the United Nations Millennium Campaign and Vrse.Works – with the additional support of Vice Media for this film – and co-created by Gabo Arora and Chris Milk.

VIVO360’s president delivers well received Social Media Bootcamp

VIVO360’s president delivers well received Social Media Bootcamp

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Great event at GWBC’s POP MarketPlace, yesterday – August 24, 2017. VIVO360’s founder & president, Sophie Gibson presented her Social Media Bootcamp workshop to a packed audience! #VIVO360 #socialmediamarketing #gwbc Stay tuned for more events and workshops. Thanks to all who attended and special thanks to Dena Van Winkle, Yvone Wiltz with Von Creations, Myra Ingram, Executive Director with HEAD START and of course the tireless staff with GWBC, especially Stephanie Williams.IMG_6804

VIVO360 President, Sophie Gibson Among Featured Speakers at the Greater Women’s Business Council (GWBC) POP Marketplace Conference August 23-24, 2017

VIVO360 President, Sophie Gibson Among Featured Speakers at the Greater Women’s Business Council (GWBC) POP Marketplace Conference August 23-24, 2017

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Sophie2_EditSophie Gibson, Founder and President of VIVO360, Inc. (VIVO360), will conduct two Social Media Bootcamp workshops on Day 2 of the POP Marketplace Conference, which is put on by the Greater Women’s Business Council (GWBC). Sophie’s Social Media Bootcamp will take place on Thursday, August 24, 2017, in the Atlanta Convention Center at AmericasMart, in Atlanta Georgia.

Sophie founded VIVO360 in 2001 and has been a leader in the social media space and offering strategy and tactical solutions to her clients since 2007. Sophie will use the Social Media Bootcamp workshop to give insight to businesses interested in mastering and using Social Media strategies to grow their business. She will also discuss how to integrate such social media as Facebook, Twitter and LinkedIn into business and marketing plans, how to use third-party tools tSocial Network Internet Online Society Connecting Social Media Concepto monitor an online presence and how to measure social media effectiveness.

The conference will also have award-winning humanitarian Theresa Carrington delivering the keynote. Carrington is the founder of The Blessing Basket Project and inventor of the Prosperity Wages® and Graduate from Poverty® models. Her innovative models, using the power of story, have proven to end poverty and fuel entrepreneurship in developing economies.

For more information or to register to attend the event please visit: https://gwbc.biz/pop-marketplace

Simple Productivity Boosts for 2017

Simple Productivity Boosts for 2017

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Happy New Year from VIVO360!

Yes, it is February, but that doesn’t mean it’s too late to get a jump on making some positive changes in your life. In our fast-paced world, we all have so much content vying for our attention; technology makes media of all kinds available at our fingertips, driving us to become more compulsive about checking our phones, emails, and social media. This is not to say these developments are negative in and of themselves, but they can be severe distractions in our productivity. They can also drain away our time, taking seconds, minutes, and hours away from the people and activities which hold higher priority. We decided to share a few tools and techniques that can move you towards getting more out of your day, so by the end of 2017, you’ll feel more accomplished and be closer to whatever goals you want to achieve.

Check that list!

Having a fixed “To Do” list is one way to free up your mind so you can focus on the task at hand. It takes a lot of mental energy to remember all of the stuff you need to do, and it’s so easy for something to slip through the cracks if you don’t have a list going. If you already have a reliable process for keeping track of all of the things you need to do, then you’re one step ahead in the game; however, if you haven’t quite figured out a solid organizational plan, there are many options out there for helping you keep things straight.

If you like to experiment with apps, there are a number of list ones out there…probably too many to count. Here are a few that rise to the top of the heap.

  • Google Keep: While primarily a list and note-making app, Keep really helps you build a single repository of any sort of content that you find interesting and useful, so you can access it later. Since it is part of the Google family, if you have a Gmail account, you just use that to sign up and get started. You can have multiple list items going, and set reminders on them. There’s also an extension you can add into Chrome to pin links to your Keep for easy reference later.
  • Todoist: This is a free app you can download from the app store, but certain features (such as Labels) require you to upgrade. In this app, you can create different lists, set reminders (which can, based on your settings, remind you via push notifications), and see your productivity progress via a graph which keeps track of items accomplished. You even get an email in the morning letting you know which things are due that day.
  • Sorted: This app costs $3.99, but it was chosen by LifeHacker as “the task-juggling app you’ve always wanted”. This app makes it very easy to create lists and then drag items to put them in order and assign due dates. It uses a tickler file system, a mainstay in the productivity world, to assist in prioritization of your activities. You can easily personalize with themes, and if you use iCloud, you can sync it, so it appears on all your devices.

If you don’t want to download another app, you probably already have organizational tools at your disposal that can be used to keep your “To Do’s” on a list and not on your mind. Reminders, notes, and calendars are standard apps on smartphones, and email apps such as Google and Outlook have their own calendars to which you can assign tasks. Even if you don’t consider yourself an organized person, familiarizing yourself with these features can help streamline your activities. The benefit to these types of tools is that they are easily accessible, since you are already checking your email and phone throughout the day.

As with any tool, it doesn’t work if you don’t use it, so it may take a little time to get a system down for adding your items to these lists and calendars.

Keeping your focus = stretching your time

We all know that person about whom we wonder “How do they find the time to do it all?”. Sure, we all have the same 24 hours in a day, but there are just some folks who manage to stretch their time a little further. One important aspect of this is that distractions abound, and each time our attention is taken away, we lose focus from what we really need to be doing. Here are a few methods to keep you on track.

  • Move that phone: It’s too easy to become a compulsive creature of habit with our mobile phones. Different researchers have acknowledged that the habitual checking of your phone can lead to addictive behavior, setting off the same reward centers as other types of addictions. It can also be detrimental to personal relationships, making other people feel ignored or unimportant. Beyond these harmful effects, notifications from texts, emails, and social media really can eat away precious time from your day. Proximity is often an issue; just moving it out of sight and reach can make you more conscious of how often you check it. This means you may also need to turn off notifications, so the alerts don’t bother you. Checking your phone (and emails) once an hour for five minutes is certainly less distracting than checking every five minutes.
  • Stay on track: Piggy-backing on the previous tip, uninterrupted work time is key to keeping your mind focused and getting more done. The Pomodoro Technique is one method for helping increase your productivity by training you to dedicate short but targeted blocks of time to your activities. The premise is that by using 25-minute increments where you focus on a single item, you can improve your efficiency, focus, and overall quality of work. Use a kitchen, watch, or phone timer to start your 25 minutes, and then work through, uninterrupted, until the timer goes off. At that time, you can get up to stretch, check your phone or email, or whatever you need to do to stay fresh and productive. There’s even an app called ForestApp, where you set a timer, and as long as the app is not disturbed, a virtual tree will grow, so as you use it, your dedicated time will create a forest.
  • Where does the time go?: If you lose track of time while on your computer and end up wondering where it all went, there’s RescueTime https://www.rescuetime.com/. It runs in the background on your computer, and can tell you what percentage of your time is going to different categories, such as Design & Composition, Social Networking, and Reference & Learning. You can also write out your goals for the day and lifetime milestones, so it acts as a motivational tool as well. It can be a real eye-opener once you see what percentage of your time is spent on distracting versus productive activities, but as they say, knowing is half the battle.

We hope these tips motivate you to take charge of your time and make the most of it in 2017!

48th NAACP Image Awards

48th NAACP Image Awards

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VIVO360 was honored to be a part of the 48th NAACP Image Awards. After months of preparation, the award show events took place February 9 – 11 in Pasadena, California. VIVO360’s integral role was to create the award show website and the voting system for the general public. The strategy for the website was to release snippets and build anticipation for the awards show which was the major event. First, we started with a landing page that gave general information about the date and time of the show. The next phase of the project was another landing page, but this time, there was an added video to create buzz. There was also a section to submit information for nominees. The last and final phase of the website was the full website with a full list of nominees and special honorees.

The special honorees included notables like the director of the Smithsonian’s National Museum of African American History and Culture, Lonnie G. Bunche, III and LeBron James.

During the award show events VIVO360 got to hear some amazing award acceptance speeches from the likes of Viola Davis and Denzel Washington, both of whom had an overwhelming admiration for the organization and the accomplishments each of them were able to accomplish because of the relentless vision of the NAACP.

Watch Denzel Washington’s acceptance speech here.

VIVO360 was also able to meet notable celebrities like Trevor Noah.

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VIVO360’S 5 FAVORITE THINGS

VIVO360’S 5 FAVORITE THINGS

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And you get a car! And you get a car!… Okay, well, maybe not a car but we do have a list of things that we think is pretty bomb. Our team of marketing strategists and design gurus have curated a list of gifts you need this Holiday season. And even if you don’t like them, try not to be a Grinch this year. Remember, those who give shall receive.

 

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Orbit Key & Phone Finder – Tired of losing your keys, wallet, or phone? Attach an Orbit to your key chain, download the free app, and find your keys with your phone or in the reverse! As my sister would say…Fabulous just fabulous! us.hbutler.co/en_us/orbit.html

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The Oculus Rift – A tumultuous 2016 left a lot of us feeling winded. Virtual reality is a nice way to relax and tune out the crazy that was this past year. There are many virtual reality platforms out there but one of our favorites is the Oculus Rift. Check out how Patron Tequila integrated virtual reality into their brand. Think about how you can use virtual reality in your own brand. Maybe grab some tequila while you explore. www.patrontequila.com/our-story/oculus.html

 

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Buzz Feed’s Tasty Cook Book – For the cooking challenged comes a customizable book that allows you to keep all of your favorite Facebook saved video recipe’s in one place. Buzz Feed’s Tasty digital series has released a book that houses all of its recipes. Go buy one today! The shopping experience is a pleasure. The customer even has the opportunity to select the types of courses to include in the book. tastybook.com/?src=OO_tastyBSU

 

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Michael Khors Smart Watch – The health-nuts out there who are also fashion conscious would love this gift. The Michael Khors smart watch blends the world of Fitbit with Michael Khors styling. You can track your fitness goals at any point in the day. There is no need to have separate watches when one can accomplish both. www.michaelkors.com/michael-kors-access-bradshaw-rose-gold-tone-smartwatch/_/R-US_MKT5004?No=-1&color=0622

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Glowforge 3D Laser Printer – Glowforge’s onboard cameras can cut & engrave directly over top of your drawing. From a doodle to a diagram to a masterpiece, you’re one button away from a finished product. Or, scan drawings and resize, clone, personalize & edit them right in Glowforge software. glowforge.com

48th NAACP Image Awards website launched by VIVO360

48th NAACP Image Awards website launched by VIVO360

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VIVO360, a global leader in helping brands deliver unique digital experiences that engage and delight their customers, launched the NAACP Image Awards website (www.naacpimageawards.net), a dynamic new website that expresses the modern heritage of the NAACP Image Awards.

The NAACP Image Awards celebrates the accomplishments of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors.

“Since our very beginning in 2001, VIVO360 has pioneered the digital age by purposely intermingling technology and marketing and going even further by connecting our clients customers directly to our clients culture and way of life by using digital platforms, user experience, engagement and creative design.”  Sophie Gibson, president of VIVO360 said.

The nominees for the 48th NAACP Image Awards were announced on Tuesday, December 13, 2016. ABC and HBO lead the nominations in the television categories with 23 nominations and 14 nominations, respectively. In the recording category, Columbia Records leads with 16 nominations, followed by RCA Records with 10 nominations and Atlantic Records with 4 nominations. Walt Disney Studios leads with 9 nominations, followed by Focus Features with 7 nominations, while A24 and Fox Searchlight Pictures both received 6 nominations in the motion picture categories.

Beyoncé leads the pack with 7 nominations, followed by her sister Solange Knowles with 5 nominations. Additionally, Chance the Rapper and Kendrick Lamar received 4 nominations, while Donald Glover and Nate Parker both received nominations for 3 awards.

Winners will be announced during the two-hour star-studded event hosted by Anthony Anderson, which will broadcast LIVE on TV ONE on Saturday, February 11, 2017 at 9pm/8c as a two-hour special. A 90-minute pre-show will air live from the red carpet at 7:30pm/6:30c.

About VIVO360

VIVO360 has been building and delivering exciting digital experiences since 2001. Today, we continue to create and deliver authentic and award winning digital products and experiences across multi-platform engagements, including web, mobile and emerging platforms that engage, inform and drive results. Their unique focus on user experience, design, and technology innovation has enabled them to work with some of the world’s best-known brands. Clients include Delta Air Lines, Voya Financial, Turner, Hilton, Hartsfield-Jackson Atlanta International Airport, ATT, Andrew Young Foundation, Jack and Jill of America, Inc., The Links, Incorporated, and The King Center.

 

About NAACP

Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation’s oldest and largest nonpartisan civil rights organization. The NAACP’s adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP’s work.

For more information about theNAACP Image Awards, please visit: www.naacpimageawards.net

 

HubSpot Marketing Free’s Lead Flows

HubSpot Marketing Free’s Lead Flows

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VIVO360 has partnered with HubSpot and in so doing makes our digital process and methodology stronger in winning results for our clients. The best way to turn strangers into customers and promoters of your business is using Inbound Marketing.

 

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Four actions (Attract, Convert, Close, Delight) VIVO360 uses in order to obtain visitors, leads, customers, and promoters. 

 

Inbound Marketing is the proven Methodology of the Digital Age.  Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

A big mistake marketing teams make is spending all their time driving traffic to their website, but not turning that traffic into leads. Problem is, if you’re not learning about the people who are showing interest in your business, you’re leaving critical lead and sales numbers on the table.

To help you take a page that gets a good amount of traffic and turn that traffic into leads, some really smart folks at HubSpot created a feature within HubSpot’s new free marketing tool called Lead Flows. Lead Flows are unobtrusive widgets — pop-ups, dropdown banners, slide-ins — that you can add to any of your website pages.

 

HubSpot is the Tool you need and VIVO360 is the Digital Team you need to pull it all together and turn your leads to sales.

Email Automation: Missed revenue, captured!

Email Automation: Missed revenue, captured!

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How do you know if you’re ready to use email automation workflows?

 

  • You’re generating leads but ignoring the ones that are not yet ready to buy.
  • Your sales team is unhappy with the quality of the leads you’re sending them.
  • You’re sending the same emails to your entire list.
  • You’re collecting valuable lead information, but not using it for segmentation.
  • You’re not targeting your offers & messaging based on your leads’ needs.
  • You’re sending or following up to all of your emails manually.
  • You’re mass updating contact information manually.
  • You want to convert more leads to customers with better lead nurturing.

 

If your company/sales team has said any of these, then you are in need of an email automation workflow.

What is an email automation workflow?

An email automation workflow is a series of automated actions. These actions can be triggered by a lead’s behavior or contact information.

Ever receive a thank you email after you have joined a newsletter list? Or what about an email with similar products to something you have recently purchased online? Those two examples are a part of an email automation workflow. Workflows help nurture a lead into a customer by informing the lead about useful content from your company. This can also be used for returning customers, to bring them back to a company they know and trust to keep giving them quality products.

VIVO360 can transform your company’s marketing and sales teams with email automation by sending tailored content to the right segmented markets.

Many leads are lost or not converted into customers because they are not educated about a company’s offerings or products. Email automation helps these leads who are not yet ready to buy, be intelligently informed about your company. A study from Market2Lead recently found that leads who go through automated workflows have a 23% shorter sales cycle. That’s almost a quarter of your sales team’s time that could be spent on retaining customers or another aspect of their job.

How do you capture this lost revenue? Meaning, how do you turn on-the-fence leads into customers? That’s where VIVO360 is here to help. Our email marketing managers will educate, inform and guide your lead to become a customer. They will nurture the lead through an email automation workflow until they are ready to either purchase from a company or be directed to a member of your company’s sales team. No more missed customer acquisition opportunities because someone will be there every step of the way to guide your leads through the initial sales process.

This extremely powerful system can help generate missed revenue for your company.

According to a report released by Lenskold Group and The Pedowitz Group, 60% of survey respondents who use marketing automation say it has increased the quality of the leads that get passed to sales.

Want to learn more about how VIVO360 will convert your leads into customers through strategic email automation?

Click Here to get in-touch!