Press Release: 48th NAACP Image Awards

Press Release: 48th NAACP Image Awards

ATLANTA, GA, September 20, 2016

Award-winning digitally-led creative agency, VIVO360, Inc. (VIVO360) is pleased to announce the redesign and building of several digital experiences for the 48th NAACP Image Awards, including landing pages and the website, www.naacpimageawards.net. The website features a Parallax scrolling animation technique which simulates 3D depth by moving the background slower than the layers in the foreground.

The Awards will telecast live on TV One on Saturday, February 11, 2017. Image Awards winner, Emmy-award nominated actor and star of black-ish, Anthony Anderson, returns as host. The NAACP Image Awards is recognized as the Nation’s preeminent multi-cultural awards show from an African American point of view. The event celebrates the outstanding achievements and performances of people of color in the arts, as well as those individuals or groups who promote social justice through their creative endeavors.

The award ceremony was first presented in 1967 and was first nationally televised in 1994. Submissions are now open and the eligibility period for all projects is January 1, 2016, through December 31, 2016. Honorees, presenters, performers and social justice advocates have included many of the major celebrities in America as well as international political figures and dignitaries. There are 55 competitive categories in the fields of motion picture, television, recording and literature. There are also several honorary awards including the Chairman’s Award, President’s Award, Vanguard Award, Entertainer of the Year and the Image Awards Hall of Fame.

The 48th NAACP Image Awards website and landing pages offers news and information about the upcoming award show, along with additional information about the award categories, how to do submissions, nominees and past winners. The newly launched version of the submission site, developed by VIVO36Oincludes features such as:

  • Large format imagery, making the site more visually engaging
  • Live social media content sharing section
  • Interactive awards section to view nominees, past winners and this years winners
  • Responsive design and development for an advanced mobile viewing experience of content
  • Advanced WordPress CMS admin controls for easy ongoing management

“We have really enjoyed working with the NAACP team, helping them create a classic, yet modern digital brand they can use for years to come. The modern video background, social media integration and responsive mobile view has created a cutting edge website experience for fans to be engaged and enjoy,” says Sophie Gibson, President of VIVO360.”

The 48th NAACP Image Awards adds to VIVO360’s growing list of entertainment clientele. Outside of the entertainment industry, VIVO360 works with leaders in the nonprofit world, government, travel, hi-tech and retail.

 

About VIVO360

VIVO360 has been building and delivering exciting digital experiences since 2001. Today, we continue to create and deliver authentic and award winning digital products and experiences across multi-platform engagements, including web, mobile and emerging platforms that engage, inform and drive results. Their unique focus on user experience, design, and technology innovation has enabled them to work with some of the world’s best-known brands. Clients include Delta Air Lines, Voya Financial, Turner, Hilton, Hartsfield-Jackson Atlanta International Airport, ATT, Andrew Young Foundation, Jack and Jill of America, Inc., The Links, Incorporated, and The King Center.

 

About NAACP

Founded in 1909, the National Association for the Advancement of Colored People (NAACP) is the nation’s oldest and largest nonpartisan civil rights organization. The NAACP’s adult and youth members throughout the United States and the world are the premier advocates for civil rights in their communities and monitor equal opportunity in the public and private sectors. In the fall of 2011, the NAACP launched a process to develop its strategic direction and plan, creating a powerful vision for the future, and setting organizational goals that would focus its work for the 21st Century. The six NAACP Game Changers (Economic Sustainability, Education, Health, Public Safety and Criminal Justice, Voting Rights and Political Representation, and expanding Youth Engagement) are the focus of the NAACP’s work.

For more information about the NAACP Image Awards, please visit: www.naacpimageawards.net

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